I watched until :13 and turned if off - while I can immediateley tell it is quality work - the idea is played out. No offense to the team that built it - my honest, subjective opinion only.

Posted by Jim Hines  on  03/08  at  06:19 AM

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Too bad you stopped it a mere 13seconds in, because you missed the creative use of perspective at 00:39 and 0:53.

Not to mention that the actor/animation interaction is brilliant at 1:15, immediately followed by an incredible perspective shifting animation sequence as Chris “falls” through the city buildings. Perspective is used again in a way I’ve never seen at 1:48, and again at 2:46 and 3:20.

Finally, the technical challenge of the ending sequence with the swirling leaves boggles the mind. I’ve seen this concept used before, sure. Yep, I can also rattle off where it’s been used before in the past. But this Coldplay video took it to a new level of complexity. And I gotta respect that.

You should give it more than 13 seconds of your time.

-MJ

Posted by Matt Jeppsen  on  03/09  at  08:21 PM

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