I applaud them for being the first “real” production shot on the iPhone 3G S as they are bound to get a lot of press ... but let’s be honest, why? Why other than to get press? Did they ever answer that question of why? Because they could? I mean, why not just shoot on DV? And did I hear the guy say “rolling tape”? And man that shoulder rig sure does look goofy with the phone attached. Nice song though.

Posted by Scott Simmons  on  07/05  at  06:24 PM

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well, i kinda feel like i need to eat my thoughts.

Yeah, they’ll need to eat their thoughts Scott, but seriously, with Production apps like Hitchcock on the phone, you can shoot/prepro on the same machine. Yes, its a gimmick, sure. But, seriously, for research, and rehearsals, the injest of DV takes too farking long to make it viable.

This is really interesting because i thought it would look 50x worse than this is.

Posted by pablokorona  on  07/05  at  09:31 PM

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Looks surprisingly good. Bravo.

Posted by Mark Spencer  on  07/05  at  09:59 PM

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Great experiment, and the result is quite good! Song is good, too.
Nice camera, eh, i mean, iPhone moves…
Congrats to the videomakers.

Posted by Snow  on  07/06  at  12:14 AM

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Another useless experiment as far as I’m concerned. Why do people think it’s “cool” to shoot video with a device that can’t offer any of the real advantages of a camcorder? And to pay for a support system to make it possible. They must have money to burn. At least the guys using the still 35mm cameras to shoot video have the excuse of getting real depth of field. This sounds like another example of Apple trying to make us believe that just because you can do something, it’s some sort of breakthrough - shessh, enough already.

Posted by .(JavaScript must be enabled to view this email address)  on  07/06  at  12:06 PM

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The thing that impressed me was that the producers planned and executed the project as you would for any professionally produced piece.
The result was, actually, a pretty professional looking video even though it was shot on an iPhone.
The message I get from the whole thing is that the good concept, planning, and technique can compensate for crappy equipment. I mean, really!! a cellphone cam???

Posted by .(JavaScript must be enabled to view this email address)  on  07/06  at  03:00 PM

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there are actually a couple of good reasons to use a cell phone for a camera. One of those reasons was demonstrated in “Africa Diary,” a 3-part documentary shot by filmmaker L.M. Kit Carson with the Nokia cell phone camera. His young subjects, traumatized by violence, were not intimidated by the small, familiar cell phone as they would have been by a camera. Read the whole story at
http://www.mobilizedtv.com/africa-diary-cell-phone-documentary

Posted by MobilizedTV  on  07/06  at  03:38 PM

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Yea, whose ever going to want to shoot video on a phone. Or read email on a phone. Or listen to music on a phone. Your so right.

Posted by .(JavaScript must be enabled to view this email address)  on  07/06  at  04:04 PM

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very cool!

I shot a short film on a jailbroken iphone several months ago for a unique film festival.  I used the cycorder app and was very pleased with the look I got out of it…I had no lights except whatever was ambient…not so sure I’d do it again, but still, it was a fun exercise…you can check it out here….

http://www.viewpointfilmchallenge.com/index.php?option=com_content&view=article&id=60&Itemid=79

Posted by .(JavaScript must be enabled to view this email address)  on  07/06  at  09:42 PM

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Is this really any different than when people were shooting shorts or ‘experimental’ pieces w/low-res quicktimes from consumer P&S;cameras 5 or 6 years ago?  I’m not trying to be a wet blanket, but why does Apple generate an “OMGWTFBBQ tis is teh awesome!!1” response from peoplefor adding a feature to the iPhone that has almost become common place?

Can creative individuals not look beyond Apple’s walled garden for tools to utilize in their craft?

Posted by .(JavaScript must be enabled to view this email address)  on  07/07  at  02:00 AM

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I don’t fault them for using this as a “gimmick.” That’s good marketing. Look, we’re discussing it here, aren’t we?

Posted by DanConklin  on  07/08  at  09:28 AM

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