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Sunday, December 06, 2009

Filed under: Cameras •Motion Graphics •Visual Effects •

Strange mix of high & low tech in The Mill’s “Apples”

Matt Jeppsen | 12/06

iPhone + custom tracking rig + CGI = subway apples

Since the iPhone 3GS came out with video recording features, a small subset of people have been pushing the limits of what is the accepted norm and using the device in actual production work. When the 3GS came out, Alex Lindsay put out a humorous video in which he attached the phone to a full Redrock Micro shouldermount stabilization rig. We all had a good laugh, and then suddenly Zacuto and others started making professional grade accessories for the device. There are handheld rigs with wide lenses, and even an iPhone stabilizer in the works. For the most part, iPhone video seems to be limited to quick and dirty video blogging, and the occasional music video. But by far the most professional use to date has to be the following spot courtesy of the geniuses at The Mill…

They built a custom iPhone rig with 3D trackers, and used three witness cameras to capture the handheld movement of the camera as it shot the performance (which was to be dressed up with quite a bit of CGI work). The resulting advert is a meld of high-tech compositing and low-tech iPhone video, complete with rolling shutter goodness and shaky handheld work. Watch below.

In this video, The Mill breaks down the visual effects used on the spot:

And here’s the finished piece:

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Amazing… although I’m a little gutted they didn’t seem to use any of the orientation data available straight off the iPhone itself (accelerometer, digital compass, etc). But I guess without also following it in 3d space the orientation data would be of little use in this instance…

Posted by .(JavaScript must be enabled to view this email address) on 12/06 at 07:10 AM

What a blast!

I suspect this will give rise to a whole new paradigm of using this kind of camera tracker for handheld work.

And you save the cost of using a “handheld camera shake” plugin too! :O)

PVC is a great resource for keeping up with new ideas and concepts, thank you all!

Posted by .(JavaScript must be enabled to view this email address) on 12/06 at 11:57 AM

When I see work and imagination like this I am both humbled and inspired. WONDERFUL !

Posted by lightprism on 12/07 at 07:22 AM

This really is kind of genius. I love seeing how this kind of stuff is created, but I always have a hard time wrapping my brain around the process!

Posted by .(JavaScript must be enabled to view this email address) on 12/12 at 07:57 PM

This is incredibly interesting, I’m excited tos ee the day when everyone starts using their mobile video recording devices in ways such as this. It’s going to inspire a whole slew of innovation and creativity, I hope

Posted by justinbieb on 09/02 at 11:42 AM

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