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Matthew Jeppsen
Matthew Jeppsen is the founder of FreshDV and a digital video shooter and editor. By most reports he is powered entirely by coffee. 
Kendal MillerKendal Miller has over 10 years experience in the production industry. Currently he is working as Director of Photography in Chicago, IL where he resides with his wife Kendra. He works on a wide variety of projects ranging from commercial to independent film projects, working on one of the first commercial Red projects in the midwest area. When he's not shooting film or video he enjoys still photography as a hobby. An original part of the FreshDV team and contributing author to such magazines as DV and others Kendal enjoys providing industry training and education for others, and feels he often learns through the writing process as well. 
October 2008September 2008August 2008July 2008June 2008May 2008April 2008January 2008December 2007October 2007September 2007June 2007February 2007January 2007August 2006Complete ArchivesCategory Archives
Dymo DiscPainter ReviewImagineer Offering up to 90% Discount to small shops One Day OnlyShould Politicians and VIPs get special DMCA exemptions?Building Good Hardware (is Harder Than it Looks)Interview with Ikonoskop about the A-cam dII Digital Cinema CameraRedrock Micro cinescreen ground glass upgrade cuts light lossS/N Ratios DemystifiedAudio Peak vs Average Levels: How our ears perceive loudnessCan Ikonoskop’s DII Digital Cinema Camera Coexist with Red?Behind the Scenes at a superfad Phantom shootBoris Motion Key plugin restores my childlike belief in MagicCreative Titling InspirationSony XDCAM EX and SxS making industry inroadsWhat Indie Gear Makers Can Learn from AppleTurn Me Up! Audio Mixing and the Loudness warZylight Z50 and Z90 First ImpressionsOn Set with FreshDV: An AJA IoHD Case StudySeven Rules for Film and Video EditorsPlayback Apple’s ProRes 422 Codec on WindowsShowdown at the RWVC Corral: Mac Encoder Shootout ReduxEncoder Shootout of 4 Mac Compression ToolsRedrock Panel on Independent FilmmakingFreshDV Reviews the SGfollow focusDigital Cinema Course DVD ReviewFreshDV Review: Cinevate Ballare Dolly |
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Thursday, September 11, 2008What Indie Gear Makers Can Learn from AppleForm, Function, and Quality Packaging. And the lack thereof.
Small indie companies arguably form much of the backbone of the production industry, and deliver some of the most innovative solutions to end users. They are by and large forward-thinking, in touch with users, and extremely nimble. They also have a unique set of challenges. In addition to producing a polished product that is 100% functional, their gear must be able to hold up to hard use and the daily rigors of production. And while form should always follow function, gear should at minimum look professional and polished. And preferably it should be sexy! Alas, those guidelines are all too often the exception and not the rule. Another area that is consistently overlooked is packaging and manuals. Which is a shame, because those last two items are literally the first things a new owner sees when they tear into their box. more »(7) Comments • Most recent comments by: billS, stephen v2, Kendal Miller, Matt Jeppsen, stephen v2, Matt Jeppsen, Matt, • Permalink Page 1 of 1 pages |
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3DAudioBudgetingBusinessCamerasDistributionEditingHardwareInteractiveLightingMotion GraphicsNAB '08Pre-ProductionProductionPost ProductionTrainingVisual Effects
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