Hardware
by PVC Staff
Saturday, April 19, 2008
Snapshots - NAB 2008 Day 4
Stuff I saw on the final day of NAB 2008
Softron’s OnTheAir Video: playlist automation for OS X
Softron Media Systems demoed their suite of fully Mac-native broadcast automation apps, with OS X compliant user interfaces. Their capture and playout apps use AJA or BlackMagic cards, standard codecs, and are AppleScriptable. Never heard of Softron? They’ve been in TV Stations in Europe and Asia for several years; in Russia this past year; they’re just now coming into North America. If you’re interested in Mac-flavored broadcasting, dowload demo software or the user manuals and see for yourself.
Of course, there are other Macintosh broadcast apps—BUG.tv is also Mac-centric, and Building4Media‘s front ends are cross-platform—but I thought Softron deserved a look since they’re new to our market.
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