Monday, June 16, 2008

It’s not the budget, it’s where you put the camera!

Art Adams | 06/16- 05:45 PM

Equipment doesn’t make the image; people do. I proved this on a music video recently where we had more people than equipment.

Thursday, June 05, 2008

Maelstrom - Preproduction

Adam Wilt | 06/05- 11:17 PM

A whirlwind scramble to gather gear for a Rob Nilsson film

About a week ago, Tim Blackmore and I learned that we were providing tech support for Rob Nilsson’s upcoming film, “Maelstrom”, a Direct Action workshop film with four actors. We knew it was going to be shot with an EX1 (which we have), handheld (EX1, handheld? hmmm), with the wide-angle adapter if at all possible. Cool, sounds like fun, what’s the schedule?

Saturday, May 10, 2008

The Debut: Wii Spec Spot, shot on RED, now online at PVC

Art Adams | 05/10- 10:18 AM

Wii Spec Spot, 1k version

Here it is, finally finished. Phew! Now I know why I’m not in post production. I’ll write a blog entry on my stupid post mistakes later; for now, enjoy!

Details that may be interesting to the reader:

Shot 4k 2:1

Edited in 2k on Final Cut Pro

Redcode 36

Color correction applied to RedLog-exported footage from RedCine, using Colorista

Zeiss Ultra Primes, mostly at T2

Schneider True-Cut IR filter used on every shot except for the TV (16mm Ultra Prime saw some off-angle cyan vignetting)

All shots daylight- or 4500k-balanced (the TV had to be shot under a daylight balance, for proper color, so I shot everything else daylight for consistency) except for the ceiling shot, which was done at 3200k to keep the light bulbs from going too warm

There’s one shot that was done on a Lensbaby. See if you can pick it out.

More soon.

Friday, May 02, 2008

My first RED shoot: The training wheels come off!

Art Adams | 05/02- 07:13 PM

Okay, I have to admit it: I now like this camera more than I thought I would.

Monday, April 28, 2008

NAB 2008 - Take-aways

Adam Wilt | 04/28- 12:14 PM

What NAB 2008 told me about where things are going.

I spent NAB 2008 walking around, looking for gear for our production company and getting a feel for where things are headed in general. I took away several strong impressions about where the industry is going—as well as a couple of interesting toys.

Wednesday, April 16, 2008

Snapshots - NAB 2008 Day 3

Adam Wilt | 04/16- 11:46 PM

More pix from the show floor

Panasonic AG-HPX170

The Panasonic HPX170 is a P2-only update to the HVX200 (The HVX has been updated to the 200A and remains in the lineup). The HMC150, which records to AVCHD and lacks many of the 170’s advanced features, looks much the same.

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