Anatomy of a Spot: T-Mobile

Over time I’ve come to respect the Canon 5D. It’s not the most user friendly of cameras, and it has some fairly serious faults, but if you can avoid the pitfalls it can make very pretty images.

Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot

Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy.

Cine Gear Expo LA 2011

A Panaflex on a Silent Cat slider? It must be Cine Gear Expo time!

Cine Gear Expo, “the film, video, and digital expo with focus”, offered the usual kid-in-a-candy-store experience, and introduced new light-emitting plasma (LEP) instruments, new cameras, and a revolutionary new electronic shuttering device that gives digital cameras better motion portrayal capabilities than even the best mechanically-shuttered film or digital camera. [Updated 2011-06-11: removed erroneous “12 Hz” shutter rate reference.]

NAB 2011 - Plasma Lights, and The Problem With LEDs

The Photon Beard Nova, and what’s at its heart.

Here’s the coolest “new thing” in lighting I saw at the show: Photon Beard’s Nova, a focusable Fresnel-type instrument using a LEP (light-emitting plasma). It’s unlike any other lighting instrument we use—other than the sun—in that it doesn’t pass electricity directly through the light-giving element (tungsten filament, diode junction, rarefied gas surrounded by phosphors, carbon arc, etc.).

Litepanels Booth at NAB 2011

Litepanels from ProVideo Coalition on Vimeo.

LitePanels continue to deliver at this year’s NAB.  Here’s a quick glance at four different lights.

PVC NAB 2011:  Camlight Focusing LED Studio Lamp

PVC NAB 2011:  Camlight Focusing LED Studio Lamp from ProVideo Coalition on Vimeo.

You find some of the most interesting things at the smaller booths at NAB.  Here’s a new take on focusing an LED lamp from Camlight.

PVC NAB 2011:  Arri L7T LED Fresnel Light

PVC Arri L7 LED light v2 from ProVideo Coalition on Vimeo.

Arri has been a leading name in production gear for almost 100 years.  Now they are taking the next leap into LED fresnel lighting with the L7 series.

PVC NAB 2011: Litepanels Sola ENG Light

PVC:  Litepanels Sola ENG Light from ProVideo Coalition on Vimeo.

Sunguns have come a long way in the last five years.  Here’s Litepanels latest - with an actual Fresnel lens, focusing and a dimmer to boot.

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