The Making of an Epic Media Project

Rambus is a company of big ideas, and they wanted their 20th anniversary celebration to include a theatrical production that accurately reflected who they are and where they came from. The resulting short film—shown in an Omnimax dome at the San Jose Tech Museum—moved Rambus founders and employees to tears.

Low-Budget PSA’s, Shot on RED, Prove that Budget is Not a Barrier to Excellence

“Dad has a barn and mom can sew—let’s put on a show!” Production budgets aren’t what they used to be, but that doesn’t excuse sloppiness. There’s almost always a way to do good work as long as your creativity extends beyond lighting and framing into the realm of “making do.”

A Tale of Forbidden Love, Shot on RED

A short schedule, minimal crew, no budget, a RED with an untried software build, and a trained dog in nearly every shot. What could go wrong?

Anatomy of a Spot: Commonwealth Club

In this economy one has to stretch every production dollar as far as it can go. This doesn’t mean compromising on quality, though: keeping things simple can yield huge dividends. This includes knowing when it’s okay to shoot with available light, and when natural light needs a little help.

World’s Only “Death Oompah” Band Gets Virtual Reality Music Video

[TB]

An accordion-playing lead singer; a drummer who occasionally uses a doll instead of drumsticks; and a song based on the “Rime of the Ancient Mariner.” Just another day on set with one of the most macabre bands in existence: the Tiger Lillies.

Rough Guide to Flicker-Free HD Shooting

The most common HD frame rate is a 50-year-old byproduct of the invention of color TV. And it’s not a flicker-free safe speed.

Watch the video clip below to see why you should care…

ScopeBox Software with the Reflecmedia LED Green Screen System

I’ve been testing the Reflecmedia LED LiteRing system for about a month now, and it wasn’t until I paired it with the ScopeBox software scope that I finally gained some real control in my shots! These products should be bundled in my opinion, because without a scope, it’s nearly impossible to tell on a preview monitor if you’ve got the correct gain or lighting from your LED LiteRing.

Cinematographer Gordon Willis talks The Godfather

In this short video, the cinematographer of the Godfather explains his creative and technical choices in the film. He discusses the criticism he received for underlighting Brando, the use of silhouette and overheard lighting. Enjoy.

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