Monday, September 29, 2008

I Decide: Anatomy of a No-Budget HD Spot

Art Adams | 09/29- 02:35 PM

Wherein a great group of people come together for a good cause

This was the first project shot for California’s No on Prop 8 campaign. In an attempt to reach out to young voters I recruited my cousin Catherine, and her best friend Austin, to record an appeal for youth to get up and vote down Prop 8. They’re both politically active and immediately said “yes” to the project.

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Wednesday, July 30, 2008

Lighting diagrams for the Mac: Omnigraffle

Art Adams | 07/30- 02:09 PM

I want applications that get out of my way and let me work. That includes lighting diagrams. This is what works for me…

I don’t have a lot of time to learn new software packages, so I tend to fall in with packages that don’t require me to read the manual. That’s why Omnigraffle works for me.

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Monday, July 28, 2008

Go craaaaazy: fill from the key side!

Art Adams | 07/28- 05:27 PM

Lighting isn’t a formula--unless you find one that works. Like this one.

In a recent article I wrote about how I like to fill from the key side, and I’ve since received a couple of requests for an explanation of what I’m talking about.

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Friday, July 25, 2008

It’s still not the camera!

Art Adams | 07/25- 10:21 AM

My recent shoots with the HVX-200 don’t look good just because of the camera. It’s how we used it.


Today, on the CML-Basics list, someone posted that they liked the look of my recent HVX-200 projects so much that they were thinking of asking for an HVX-200 on their next low-budget feature project. This was my response:

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Thursday, July 24, 2008

Ooops, we did it again

Art Adams | 07/24- 04:03 PM

Wherein a small crew on a low budget makes an HVX-200 look vastly better than it ever should.

Recently I wrote of a wildly successful music video shoot I did with the HVX-200. Well, we did it again.

A few weeks ago I shot a music video project with director Jono Schaferkotter. The project turned out spectacularly well in spite of working with an eager, but inexperienced, crew and an HVX-200. Between picking shots that worked within the confines of what we could achieve with the gear we had, along with some basic color correction in Final Cut Studio using Magic Bullet Looks, the project looked much better than it had any right to, considering the budget was about $200.

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Wednesday, June 25, 2008

Cine Gear Expo 2008 - Day 2

Adam Wilt | 06/25- 11:42 PM

The second day of the hottest equipment show in LA


Cine Gear Expo on the blazing-hot Universal backlot

Day 2 of Cine Gear Expo dawned sunny and hot—our in-car temperature display registered 102 degrees Fahrenheit by 1:30pm. Despite the heat, there were plenty of things worth seeing.

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