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Lights Camera Action
Written by a collection of the best writers in the industry
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Friday, July 31, 2009
Jeff Foster | 07/31- 02:01 PM
How a 5-minute video has spawned a new career as a producer.
One of the most important features of the current media explosion is the number of different channels someone has at their disposal to tell their story or sell their product - and we’re not talking just cable or TV channels! Some are tempted to use the shotgun approach and merely replicate their message everywhere - print, video, web site, Twitter, Facebook, you name it - but the real winners are those who learn to use alternate media channels in a savvy and effective way to raise above the noise and effectively communicate to their target audience. That’s where we come in: We help clients convey their message in a visually attractive manner. But this brave new world will take some education, both for us and for our clients.
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