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Mark Christiansen
Mark Christiansen is the author of After Effects Studio Techniques (Adobe Press). He has created visual effects and animations for feature films including Pirates of the Caribbean 3, The Day After Tomorrow and films by Robert Rodriguez. Past corporate clients include Adobe, Cisco, Sun, Cadence, Seagate, Intel and Medtronic, and broadcast work has appeared on HBO and the History Channel. Mark's roles have included producing, directing, designing and effects supervision, and his solo work has appeared at film festivals including L.A. Shorts Fest.
Long a Contributing Editor at DV Magazine during its heyday, Mark has been contracted as a marketing and technical writer on numerous occasions for Adobe Systems Inc. as well as related companies such as Red Giant Software. He has taught at fxPhd.com and Academy of Art University. His career began at LucasArts Entertainment and he is a Phi Beta Kappa graduate of Pomona College.
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Monday, December 12, 2011
You already own an amazing tool to optimize all kinds of video output and streamline your workflow.
Suppose you wanted a perfectly useful workhorse of a video application to slip in completely under the radar and be as underutilized as possible. What would you do to kill its chances of being discovered? For starters, you would introduce an early version - the debut perhaps – that wasn’t quite ready and was therefore unreliable, in terms of features and stability, in order to scare off the early adapters. You could then, if you were clever, make sure that any succeeding versions were not directly integrated with any popular applications sitting right next to it in the installation. You could make it look like it was designed primarily to create Flash videos. Finally, if you made it so fully featured that it was, in fact, challenging to easily understand – bingo, that tool would be almost forgotten!
Adobe Media Encoder made an inauspicious debut with Adobe Production Premium CS4, only to be radically improved in terms of reliability, for CS5 and then radically improved again, including support for GPU acceleration and 64 bit memory handling, with its CS5.5 update.
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Mark Christiansen
You already own an amazing tool to optimize all kinds of video output and streamline your workflow.
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Mark Christiansen | 12/12- 09:53 PM
You already own an amazing tool to optimize all kinds of video output and streamline your workflow.
Suppose you wanted a perfectly useful workhorse of a video application to slip in completely under the radar and be as underutilized as possible. What would you do to kill its chances of being discovered? For starters, you would introduce an early version - the debut perhaps – that wasn’t quite ready and was therefore unreliable, in terms of features and stability, in order to scare off the early adapters. You could then, if you were clever, make sure that any succeeding versions were not directly integrated with any popular applications sitting right next to it in the installation. You could make it look like it was designed primarily to create Flash videos. Finally, if you made it so fully featured that it was, in fact, challenging to easily understand – bingo, that tool would be almost forgotten!
Adobe Media Encoder made an inauspicious debut with Adobe Production Premium CS4, only to be radically improved in terms of reliability, for CS5 and then radically improved again, including support for GPU acceleration and 64 bit memory handling, with its CS5.5 update.
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