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Mark ChristiansenMark Christiansen is the author of After Effects Studio Techniques (Adobe Press). He has created visual effects and animations for feature films including Pirates of the Caribbean 3, The Day After Tomorrow and films by Robert Rodriguez. Past corporate clients include Adobe, Cisco, Sun, Cadence, Seagate, Intel and Medtronic, and broadcast work has appeared on HBO and the History Channel. Mark's roles have included producing, directing, designing and effects supervision, and his solo work has appeared at film festivals including L.A. Shorts Fest. Long a Contributing Editor at DV Magazine during its heyday, Mark has been contracted as a marketing and technical writer on numerous occasions for Adobe Systems Inc. as well as related companies such as Red Giant Software. He has taught at fxPhd.com and Academy of Art University. His career began at LucasArts Entertainment and he is a Phi Beta Kappa graduate of Pomona College. 
September 2008August 2008July 2008May 2008April 2008March 2008February 2008January 2008December 2007October 2007May 2007Complete ArchivesCategory Archives
3D Objects from Photoshop in After Effects CS4China, Spectacle, FakeryWhy QuickTime is the US Dollar of Digital Video10 (+1) Reasons Scarlet Changes the Game in 20093D Display at NABApple: Does Denying a Rumor Only Validate It?NAB 2008 Super Session: A Million Dollar Look on a Thousand Dollar BudgetHere Comes HuluCreative License Renewed!Star Wars Main Title (as if by Saul Bass)Golden Compass: First Flop to win VFX Oscar in Nearly a DecadeAdobe’s Magic 3D LensRecreating 1970’s San Francisco: Contrasting ApproachesAdobe Hacker EffectsFlat Earth VFXThis Revolution Will (by definition) Be TelevisedFun with Gamma, Quicktime and After EffectsMythbusting |
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Saturday, April 19, 2008Apple: Does Denying a Rumor Only Validate It?According to a highly reliable source, Apple emphatically denied in an NAB press meeting earlier this week any truth to the rumor that the Pro Apps are for sale. Now, even if Apple sold Final Cut Studio and its brethren, I hardly imagine the buyer (and who might that be? Avid?) would do much to mess with its success, at least in the short term - but here is a company with a firm policy of not responding to rumors that is apparently issuing an emphatic denial and, well, one can’t help but think of analogous situations that have occurred in the recent past. One thing that is certain, from speaking with a former Apple employee, is that the development team, once housed inside 1 Infinite Loop and very much on the radar, is now located far from the action. If you don’t think that matters, keep in mind that this is a company whose important decisions are all made by one guy. In that building. It may simply be that Pro Apps were important to Apple back when they needed to show that the Mac was not an inferior platform for high-performance, high-profile entertainment work, but that job has now been done, the app is mature and in no danger of leaving the platform, and the company has found other areas to, ahem, shake up. Like the multi-billion dollar mobile telecommunications industry, or the multi-billion dollar entertainment industry. Anyhow that’s all just speculation. Beyond the denial, all I know for sure is that a) Final Cut Server looks great and b) attending NAB after losing my iPhone in the powder at Sugar Bowl was like living in L.A. without a car. (14) Comments • Most recent comments by: Scott Gentry, Mark Christiansen, dd, Vincent Rice, Mark Christiansen, Bubba-Mac, Kevin Thomas, garret linn, Alex Shaykevich, Jerry Hofmann, • Permalink Page 1 of 1 pages |
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Apple: Does Denying a Rumor Only Validate It?According to a highly reliable source, Apple emphatically denied in an NAB press meeting earlier this week any truth to the rumor that the Pro Apps are for sale. …Advertisements |
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