Mark Christiansen
Mark Christiansen is the author of After Effects Studio Techniques (Adobe Press). He has created visual effects and animations for feature films including Pirates of the Caribbean 3, The Day After Tomorrow and films by Robert Rodriguez. Past corporate clients include Adobe, Cisco, Sun, Cadence, Seagate, Intel and Medtronic, and broadcast work has appeared on HBO and the History Channel. Mark's roles have included producing, directing, designing and effects supervision, and his solo work has appeared at film festivals including L.A. Shorts Fest.
Long a Contributing Editor at DV Magazine during its heyday, Mark has been contracted as a marketing and technical writer on numerous occasions for Adobe Systems Inc. as well as related companies such as Red Giant Software. He has taught at fxPhd.com and Academy of Art University. His career began at LucasArts Entertainment and he is a Phi Beta Kappa graduate of Pomona College.
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Thursday, December 03, 2009
Maybe it’s not just about high-priced clientele.
Last week, Autodesk offered a preview of its Smoke software on the Macintosh at the Inter BEE 2009 Conference in Tokyo, where the software was announced at a $14,995 price point - cheap for Smoke, very expensive for Mac-based studios relying solely on some mixture of Final Cut Pro, After Effects, Avid or Nuke.
In the short term, this clearly will not revolutionize video production because it will only reach a select audience who see a clear return on the investment It is nonetheless hugely significant for several reasons, not the least of which is that there is no other software available for Mac that does exactly what Smoke offers: editing and compositing in a single tool optimized for interactive, over-the-shoulder client work.
The question is whether client-attended work is the big deal that it was earlier this decade, or whether Smoke’s true advantage may lay elsewhere.
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