Mike Curtis
Mike Curtis writes and runs HD for Indies, a consultancy and website dedicated to using affordable digital technology for independent filmmaking. Mike started HD for Indies after a 15 year digital media career making content for everything from cell phones to cinema screens for clients such as Ford, Dell, Compaq, etc.. As a consultant, he focuses on production and post production hardware, software, and workflows to achieve maximum results at a variety of budget levels.
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Thursday, January 31, 2008
I very carefully and duly noted when Steve Jobs, during an interview, said that Apple had 3 businesses (Macs, iPods/iTunes, and iPhones) and a hobby (AppleTV).
If that wasn’t a tacit, explicit admission that a product hadn’t done as well as they’d hoped, I don’t know what is. To launch a product and then call it a hobby, you might as well say “Dude - it tewdally tanked.”
And with good reason - more expensive than a DVD player, with less content available, AppleTV didn’t add up to the sum of its parts in consumers eyes.
For high end users, it made for a nice way to have a good interface to their iTunes library that was constantly available, and also display pictures in high def on an HDTV. As bonus round, it could play movies in a pricey, low quality format, and Oh Cool! - it also could play back purchased TV episodes if you missed them. This was how I perceived it when I bought mine, and quickly realized I wanted a MUCH bigger hard drive than the 40GB unit it came with. * I was enamored and excited about it enough I even started a blog about it called AppleTV Hacker (which I haven’t updated since last August).
So I was pleasantly surprised to Steve Jobs spend some time talking about AppleTV again at this year’s MacWorld, as he described it as AppleTV Take 2.
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Mike Curtis | 01/31- 09:12 AM
I very carefully and duly noted when Steve Jobs, during an interview, said that Apple had 3 businesses (Macs, iPods/iTunes, and iPhones) and a hobby (AppleTV). …
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