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Filed under: GentryMedia Sister Sites •ProVideo Coalition •Motion Graphics •

Great Motion Graphics

Apple’s new iTunes ad featuring Coldplay performing Viva la Vida is IMHO just outstanding. The work gets better and better.

You can see a hi-def version of the ad here.

They continue the general them of silhouettes of live actors on colorful backgrounds, but they reveal more features of the band, and the background is composed of richly saturated blues, cyans, purples and pink light shining through smoke, floating bokeh-like particles, and streaks that fly off the performers. The style and the way the background interacts with the band and the music is all just…yummy.

But you know, I just felt like I’d seen it before….after looking at my Leopard desktop, I realized why:

By the way, there are already a couple of online tutorials on how to imitate the look in Photoshop:

here

and here

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