NAB '08
by PVC Staff
Monday, April 28, 2008
NAB 2008 - Take-aways
What NAB 2008 told me about where things are going.
I spent NAB 2008 walking around, looking for gear for our production company and getting a feel for where things are headed in general. I took away several strong impressions about where the industry is going—as well as a couple of interesting toys.
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Thursday, April 24, 2008
Adobe’s NAB Sneak Peaks
Another NAB has come and gone and it appears everyone at Adobe survived the crazy/great week. Well, I’m at home nursing the traditional post-NAB cold, and my feet took days to get their feeling back, but that’s all just par for the course. It was a great show for us--while overall attendance was definitely down, our booth was packed. I had the opportunity to get to know a lot of customers and partners all at once, which is the ultimate point of going at all.
During the show I had an opportunity to share a little sneak peak of some of the things Adobe is working on in our technology labs. We wanted to pull back the curtain just bit and show a little of what we are working on because it’s important for you to know where we’re going. You obviously choose the tools company you want to work with based on what they have available today. But because you invest a lot of time, energy, and money into adopting a toolset you’re also interested in where they’re going tomorrow. And so when you look at Adobe, you want to know we’re not just committed today, but that we’re thinking about the challenges you’re just starting to face, or will be facing soon.
If you weren’t able to make NAB, or were at NAB and missed my presentation, no worries. We just posted a bunch of our theater demos to the new Adobe TV site and my technology preview can be found in the video pro section. I won’t give away everything I show, but if you’re an editor at least watch until I get to the speech analysis part. Good times. Then again, the last thing I showed was definitely the most popular. How’s that for a tease? Enjoy!
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Tuesday, April 22, 2008
Rearview Mirror: NAB 2008
Why do we torture ourselves this way every year?
“We were somewhere around Barstow on the edge of the desert when the drugs began to take hold.” So begins one of my favorite books, Fear & Loathing in Las Vegas
In an earlier blog post, we mentioned some of the more intriguing products we saw at NAB; in this one, I want to share some of the “flavor” of what the show was like. As a warning - before the amnesia sets in - to make sure no one repeats our mistakes.
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Monday, April 21, 2008
Best NAB find
I’ve seen the future of monitors
With Avid and Apple missing from the convention floor, I was hoping this would be a good year to hunt through the little booths and find something new. While I did stumble upon several cool new products, one impressed me more than anything else on the floor. This was a new monitor from a company I had never heard of.
If you have been following the “Death of the CRT” and “What are going to replace it with” threads over the last few years, you are aware of the problem we face. If not, here is a quick summary. LCDs suck for critical monitoring of video! Plasmas are a close call but don’t come in any size smaller than about 40”. So that leaves us with a poor substitute. One company, eCinema has created a monitor that actually solves the lack of blacks in an LCD. But it costs a LOT!
So imagine my surprise when I walked into a little draped off room and spotted three nice looking monitors in a row. The catch was, only the one in the center was a CRT. The other two were examples of a coming technology called Field Emission Technology, or FED for short. This is a variation of the SED technology that we have been waiting for since at least 2004.
The blacks were so black that I couldn’t discern where the letterboxing ended and the black frame began. Looking off-axis, the picture held up all the way to the edge of the screen. That’s 90 degrees off axis! The depth of the monitor was a little more than a standard LCD. And it wasn’t generating any significant heat. Wow!!
Of course trying to get pricing and release date information from the poor guy who seemed to know 25 words of English was an exercise in futility. But I was able to learn from later research that this company is a spin off from Sony who started the work with this technology. I don’t know if this is Sony’s way of trying to avoid getting caught up in the… more »
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Monday, April 21, 2008
Top 5 Things at NAB ‘08
1.) Red Scarlet/Red Epic - one for home, one for SERIOUS D-cinema work. Scarlet is easily summed up - “3K for $3K” - with 3K sensor that can shoot up to 120 fps for under three grand, when it ships in 2009 it will be a tough price point to beat. Red Epic, meanwhile, with better quality Redcode RAW, and 5K resolution at up to 100fps for only $40K, should be an indie filmmaker’s new Must Have.
2.) Codex Portable - record dual link HD-SDI or even RAW formats the latest cameras using 4:1 wavelet technology, on a breadbox sized package you can sling over your shoulder. Add the virtual file system on top of that, as well as the ability to transcode material in-the-box, you’ve got a helluva solution for a damned attractive price.
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Saturday, April 19, 2008
Snapshots - NAB 2008 Day 4
Stuff I saw on the final day of NAB 2008
Softron’s OnTheAir Video: playlist automation for OS X
Softron Media Systems demoed their suite of fully Mac-native broadcast automation apps, with OS X compliant user interfaces. Their capture and playout apps use AJA or BlackMagic cards, standard codecs, and are AppleScriptable. Never heard of Softron? They’ve been in TV Stations in Europe and Asia for several years; in Russia this past year; they’re just now coming into North America. If you’re interested in Mac-flavored broadcasting, dowload demo software or the user manuals and see for yourself.
Of course, there are other Macintosh broadcast apps—BUG.tv is also Mac-centric, and Building4Media‘s front ends are cross-platform—but I thought Softron deserved a look since they’re new to our market.
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Every year approximately 100,000+ professionals in the world of broadcasting head to Las Vegas for the largest event of it's kind in the world. For some of us, this event marks an annual ritual or rights of passage. Most of the PVC crew remember the days when the Sands represented the "Multimedia Hall". Today, there is no Sands, and the LVCC has grown so that after you've walked the entire NAB North, Middle and South (upper and Lower) show floors, you've walked something approaching that of a marathon. Running a marathon may be the best term to describe trying to see thousands of exciting and new cameras, NLE's, hardware, audio tools, and enough satellite dishes in the parking lot to sterilize the masses.
