Tuesday, May 06, 2008

Adobe Demos Future Technology At NAB

Richard Harrington | 05/06- 06:47 PM

Adobe showed some awesome stuff at NAB. My favorite was a future version of Premiere that transcribes your footage, then makes the transcription searchable for both editing and publishing to the web.

Tuesday, May 06, 2008

Adobe TV At NAB 2008 – Photoshop CS3 Extended For Video

Richard Harrington | 05/06- 06:44 PM

Learn how to use Photoshop CS3 for Video

Want 30 minutes of free training on Adobe Photoshop CS3? Adobe had me in their theater at NAB giving lessons. Here’s a recording from one of the days so you can see what was taught.

Looking for more training?

Monday, April 28, 2008

NAB 2008 - Take-aways

Adam Wilt | 04/28- 12:14 PM

What NAB 2008 told me about where things are going.

I spent NAB 2008 walking around, looking for gear for our production company and getting a feel for where things are headed in general. I took away several strong impressions about where the industry is going—as well as a couple of interesting toys.

Thursday, April 24, 2008

Adobe’s NAB Sneak Peaks

Hart Shafer | 04/24- 03:35 PM

Another NAB has come and gone and it appears everyone at Adobe survived the crazy/great week. Well, I’m at home nursing the traditional post-NAB cold, and my feet took days to get their feeling back, but that’s all just par for the course. It was a great show for us--while overall attendance was definitely down, our booth was packed. I had the opportunity to get to know a lot of customers and partners all at once, which is the ultimate point of going at all.

During the show I had an opportunity to share a little sneak peak of some of the things Adobe is working on in our technology labs. We wanted to pull back the curtain just bit and show a little of what we are working on because it’s important for you to know where we’re going. You obviously choose the tools company you want to work with based on what they have available today. But because you invest a lot of time, energy, and money into adopting a toolset you’re also interested in where they’re going tomorrow. And so when you look at Adobe, you want to know we’re not just committed today, but that we’re thinking about the challenges you’re just starting to face, or will be facing soon.

If you weren’t able to make NAB, or were at NAB and missed my presentation, no worries. We just posted a bunch of our theater demos to the new Adobe TV site and my technology preview can be found in the video pro section. I won’t give away everything I show, but if you’re an editor at least watch until I get to the speech analysis part. Good times. Then again, the last thing I showed was definitely the most popular. How’s that for a tease? Enjoy!

Tuesday, April 22, 2008

Rearview Mirror: NAB 2008

Chris Meyer | 04/22- 09:44 PM

Why do we torture ourselves this way every year?

“We were somewhere around Barstow on the edge of the desert when the drugs began to take hold.” So begins one of my favorite books, Fear & Loathing in Las Vegas by the late Hunter S. Thompson. We too drive from Los Angeles to Vegas every year for the NAB show, but the only drugs involved were various forms of back, body, and head aspirin in anticipation of the sensory onslaught, endless walking, and bags laden with brochures that define the NAB experience. And huge quantities of vitamins, attempting to stave off this year’s strain of the NAB Flu.

In an earlier blog post, we mentioned some of the more intriguing products we saw at NAB; in this one, I want to share some of the “flavor” of what the show was like. As a warning - before the amnesia sets in - to make sure no one repeats our mistakes.

Monday, April 21, 2008

Top 5 Things at NAB ‘08

Mike Curtis | 04/21- 06:18 PM

1.) Red Scarlet/Red Epic - one for home, one for SERIOUS D-cinema work. Scarlet is easily summed up - “3K for $3K” - with 3K sensor that can shoot up to 120 fps for under three grand, when it ships in 2009 it will be a tough price point to beat. Red Epic, meanwhile, with better quality Redcode RAW, and 5K resolution at up to 100fps for only $40K, should be an indie filmmaker’s new Must Have.

2.) Codex Portable - record dual link HD-SDI or even RAW formats the latest cameras using 4:1 wavelet technology, on a breadbox sized package you can sling over your shoulder. Add the virtual file system on top of that, as well as the ability to transcode material in-the-box, you’ve got a helluva solution for a damned attractive price.

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