Mammoth HD - Rolls Out the RED (4K)

Scott Gentry | 03/05- 09:55 AM

Mammoth HD’s new MHD/RED Library opens with footage shot on the RED Digital Cinema - RED ONE Digital Camera. The RED ONE captures images in 4K, 3K and 2K resolutions with frame rates from 1-75 frames per second depending on the resolution selected. This completely digital acquisition pipeline produces beautiful, clean images that can be used in every production from Feature and Indie films, advertising/commercials and marketing to HD broadcast and HD digital signage/display. The down-converted images to all the HD and SD formats are fantastic as they are over-sampled from the original files.

The ultra-large capture frame also offers the ability to scale, crop, pan/scan within the original frame for the optimal fit to anything from a film project down to a SD single online presentation. To see just some of the possibilities of the RED 4K format, check out Mammoth HD’s size comparison demo: http://www.mammothhd.com/MHD_compformat2.html
MHD’s launch of the MHD/RED Library features the work of a very talented band of early adopters of RED - Steve Gibby, Ken Corben, Steve Tammi, Jay A. Kelley, 42 Productions, Eli Jarra, Jochen Schmidt-Hambrock and Thor Wixom.

The MHD/RED Library’s initial offerings include Lifestyle, Family/Kids, Scenics, Wildlife, Nature, Underwater/Ocean Life, Locations, Recreation, Scenics, Transportation, TimeLapse, Sports and Weather. New clips are being added almost daily as we gear up with our shooters submissions. As more RED cameras are delivered over the next few months the MHD/RED talent base will be expanding with new locations, subject and styles.

dvGarage Announces New Version of dvMatte Pro 3.0 Studio for Apple Final Cut Pro 5.1.2 and Motion 2

Scott Gentry | 03/05- 09:35 AM

SAN FRANCISCO — March 5, 2008 — dvGarage, a provider of tools and training for the next generation of media artists, today announced that dvMatte Pro 3.0 Studio, the newest version of the company’s powerful chromakeying software, is now available for Apple Final Cut Pro 5.1.2 and Apple Motion 2 or higher. Utilizing Apple’s FxPlug technology to combine chromakeying with high-performance Graphics Processing Unit (GPU) acceleration, dvMatte Pro 3.0 Studio allows Apple Final Cut Pro and Motion users to remove green and blue screen backgrounds from digital video (DV), high definition video (HDV) or high definition (HD) footage in real time.
“dvMatte Pro is the fastest and easiest way to key digital footage in Final Cut Pro,” comments Alex Lindsay, founder and chief architect of dvGarage. “Unlike most other keyers, dvMatte uses both the color and luma information to create much cleaner edges. With a 3 Pass, super-fast keyer, dvMatte uses a color difference keyer, a hybrid luminance keyer, and an edge protection keyer, allowing the software to produce some of the smoothest mattes you will ever see on digital footage — all in real-time.”

Adobe’s Blog on ProVideo Coalition

Scott Gentry | 03/03- 01:34 PM

It’s not uncommon to get great information like tutorials, tips and tricks, insight, and insider information directly from the vendors.  It’s been our goal at PVC to not only attract the best writers, but to allow vendors the opportunity to share some of their product knowledge directly to you.  Not as a marketing tool, but as an informational outlet.  We are pleased that Adobe is taking this opportunity seriously and not only bringing some heavy brass to the table, but key product managers to share some of their knowledge. 

Since it’s Adobe’s blog, they can write whatever they choose, and I know for a fact that with other vendors missing NAB this year, Adobe wants to get the message out that they are very excited about attending.  Adobe’s plans for NAB this year - include actually being there, unlike other major editing systems whose company begin with the letter “A”.  What does that mean for the likes of you and me?  Besides a ton of traffic in their booth, we’re expected to see a bunch of new stuff.  Broadcast is expected to be a major focus for Adobe this year, and what better place to share your wares.  Rather than write more about their plans, I think it’s best that they share that with you directly.

It’s my guess that we’ll be getting some great info on Adobe’s NAB plans here, as well as some valuable information on their toolset along the way. 

You can catch the blog and regular updates here.

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