The Red Scarlet: A First Look

Richard Harrington | 04/21- 11:13 PM

Author and video podcaster Richard Harrington examines the new Red Scarlet camera (http://www.red.com/nab/scarlet) at the 2008 NAB in Las Vegas.

RED Ray Introduced

Scott Gentry | 04/14- 11:40 AM

A full on “hat trick” for Red this morning with 3 major announcements.

Welcom to the RED Ray.
• Optical disk drive
• Play back 4K video from the RED ONE
• 3K video from Scarlet
• HD formats from RED Disc and RED Express media
• R3D RAW files from CompactFlash
• 5K video from the new EPIC isn’t supported, yet(?).

RED Epic Announced

Scott Gentry | 04/14- 11:28 AM

On the hot heels of Scarlett, we have Epic.  5K baby!

• This 5K camera has a full-frame S35mm Mysterium X sensor.
• Close match to 35mm film resolution
• FPS is limited to 100

RED will allow ONE customers to trade in their cameras for a full $17,500 credit towards the EPIC when it ships in 2009.

Interested to learn how much money you’ll ned o drop?  Approx. $30,000.

Red Announces Scarlett At NAB

Scott Gentry | 04/14- 10:49 AM

RED just announced Scarlet , its promised “pocket professional” camera at NAB.

With all of the hype around RED One, this one should take off on its own right.  Here’s the deets: 2 / 3-inch Mysterium X sensor, shooting 1 to 120 FPS and records to dual CompactFlash cards. It can handle up to 100MB per second of REDCODE RAW HD video.  More to come!

More New Panasonic Cameras - HMC 150

Scott Gentry | 04/13- 07:00 PM

Panasonic also used the press conference to introduce us to the AG-HMC150 handheld.

This unit records to familiar SD and SDHC cards up to 32GB.  In HE mode, that’s 12 hours of 1440x1080 HD content on one 32GB card!

Full on press release goodness after the jump.

Panasonic Intros 2 New P2HD Varicams: 2700 & 3700

Scott Gentry | 04/13- 06:33 PM

Varicam 3700
• 1920x1080 recording
• 2/3” 2.2 megapixel 3-CCD imagers
• Expected Fall 2008 targeting Feature Films, Episodic TV and more

Varicam 2700
• 1280x720
• 2/3 1 megapixel Imager
Available Fall 2008 targeting Sports, Documentaries,Indie Films, more

Press Info after the jump.

Sony Announces the EX3

Scott Gentry | 04/13- 06:09 PM

Sony announces a new sister to the EX1, the new EX3 with interchangeable lenses.  You know you’re in a room with tech guys when Miss Universe 2008 walks out on stage to intro the EX3 and the crowd is taking more pictures of the camera, than Miss Universe.

Of course Sony didn’t hand out press information, instead pushing attendees to the web.  Honestly, that feels a little lame for a press conference.  But adding insult to injury, the link for the EX3 information goes nowhere.  Nice job PR folks.  Here’s the link to all of the NAB Sony news, perhaps they’ll update their broken links soon: Sony NAB Press Info

Alec Shapiro SVP of Sony’s Business and Professional division did share some interesting facts with us:

Sony’s NAB booth is an incredible 26,000 square feet - the largest o at NAB
Their HD linup goes from $1,800 to over $200,000
Sony has sold over 31,000 units of XDCAM worldwide
Sony will display a prototype of a WiFi workflow at their booth.
There’s a new 60GB External Storage Unit with G Sensor and compatible with SxS Pro
Clip Browser software will be updated to 2.0
New BVM-L420 - 42” LCD Display
New Luma display models
OLED Camera Viewfinder

Panasonic Intros AG-HPX 170

Scott Gentry | 04/13- 05:56 PM

The press conference for Panasonic went slightly long, but it was full of interesting product introductions.  First up:

AG-HPX170 P2 HD Handheld
1080i HD & SD
Widest zoom lens in it’s class
4.2 lbs
3 1/3 16:9 CCD
14-Bit A/D Conversion 19 Bit Processing
28mm 13x Leica Zoom lens
Time/date state makes this good for legal etc.
with 2 P2 slots, current 32GB cards can give you 64 continuous minutes.  When the 64GB cards hit the market, double that.

Available in the Fall with 5 year warranty.

Press release after the jump

Final Cut Server Now Shipping

Janet Lafleur | 04/08- 07:26 AM

From Apple’s website: Apple today announced that it has begun shipping Final Cut Server, a powerful software solution for media asset management and workflow automation. A scaleable server application, Final Cut Server automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes, and enables viewing, annotation and approval of content from anywhere using a PC or Mac. “With the introduction of Final Cut Server, collaboration just got a whole lot easier for millions of editors, producers and clients who work with Final Cut Studio,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing.

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