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Complete Archives
InfoComm: New Routing Switcher from PESA Offers Internal Power, Optional Pushbutton Control
FOR-A to Introduce the FT-ONE—World’s First Full 4K Super Slow Motion Camera—at Cine Gear
All-New ready2go Projects & Templates Collection Pushes the Limits of Creativity
Grass Valley Exhibits File–Based Workflow Innovations At InfoComm 2012
Maximize the Performance of Your 3D Applications
MTI Film Extends Cortex::Capture Giveaway
FUJIFILM Optical Devices Division to EXHIBIT AT CINE GEAR EXPO
DVEO Announces U.S. Introduction of World’s First Seamless IP Redundancy Switch
Testronic Incorporates New Tool from Deluxe Digital Studios Into Award Winning File-Based QC Lab
Introducing Schneider Kreuznach Cine-Xenar III Prime Lenses including 18mm/T2.2
Full Compass Hosts “Music Biz” Workshop For Young Musicians
NVIDIA CEO to Present Keynote Address at GPU Technology Conference
The Hollywood Post Alliance Opens the 2012 HPA Awards Call for Entries
CineGear Solutions, Inc. Launch the aiRCam GP on Kickstarter.com for only $375
Blackmagic Design To Host NYC Blackmagic Roadshow on May 24th
HPA Sales Career Resource Group Presents High Noon: Shoot Out at the Editorial Corral
Film Chest Builds End-To-End Restoration Pipeline with Digital Vision Tools
Stereoscopic Suite X1 Wins “MARIO” Award at NAB Show 2012
THX & Dolby Color Science Class: May 24, 2012, Burbank, CA
Createasphere Presents its Flagship Entertainment Technology Expo
S2000 Century/Canon 17mm T4 Tilt-Focus Lens PL Mount
All-New Premium Toxic Templates(TM) Offer Refreshing Twist On Template Genre
Future Media Concepts Announces Adobe® Bootcamp July 9-20, in Washington, D.C.
Bailey Heads Judging of 2012 KODAK Student Scholarships
Codex and ARRI Continue Successful Partnership

Tuesday, December 20, 2011

MAXON US Re-Launches Cineversity Training Website

PVC News Staff | 12/20- 09:07 AM

Updated CINEMA 4D Education Site Includes Improved Search and Filtering Capabilities, Custom Playlists, and Tools for Teachers to Enhance Learning and Artist Productivity

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NEWBURY PARK, Calif.—December 20, 2011—MAXON Computer, Inc., the US subsidiary of the leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced the re-launch ofCineversity, the premier online training and education resource for CINEMA 4D users. The redesigned site takes advantage of the latest web innovations to provide users with a more intuitive interface, improved search and filtering capabilities for easier access, the ability to create custom playlists, and an interface for teachers to interact with their students.

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Friday, December 16, 2011

Podcast Interview With “Tintin” Visual Effects Luminary Now Online

PVC News Staff | 12/16- 02:33 PM

“The Adventures of Tintin” Virtual Production and Visual Effects Q&A With Weta Digital’s Joe Letteri Available Exclusively Via Autodesk AREA Online Community Site

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Tuesday night in Los Angeles, Autodesk, Inc., presented a screening of Steven Spielberg’s latest 3D film, “The Adventures of Tintin,” followed by a question and answer (Q&A) session with Joe Letteri, senior visual effects (VFX) supervisor at Weta Digital who discussed the virtual production aspects of the new movie.

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Thursday, December 15, 2011

Kickstand Launches Campaign to Make Surface Deformation Software Available to All 3D Artists

PVC News Staff | 12/15- 08:49 AM

Popular StretchMesh Surface Deformation plug-in for Autodesk Maya software moves toward Open Source model

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Kickstand, innovators of the popular StretchMesh plug-in for Autodesk Maya software, announced today it has launched a campaign to evolve StretchMesh Surface Deformaton software into Open Source technology. By making the source code available to the 3D community, Kickstand opens the door for artists working in Maya to incorporate the surface deformation technology into their 3D workflow. The StretchMesh Open Source initiative also allows programmers and developers of software programs such as Autodesk 3D Studio Max and Softimage, NewTek LightWave, Luxology modo, and Maxon Cinema 4D to incorporate advanced surface deformation functionality in future product releases.

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Friday, December 09, 2011

Digieffects Announces Immediate Availability Delirium, Damage and Buena Depth Cue v2.5

PVC News Staff | 12/09- 09:21 AM

New Versions Offer Native Support for FCP X, OS X Lion and Adobe CS5.5; Significantly Enhanced Usability Features

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Digieffects® announced today the immediate availability of Delirium v2.5, Damage v2.5 and Buena Depth Cue v2.5. With this announcement, Digieffects is now delivering native Final Cut Pro support through FxPlug, Apple’s plug-in architecture.  Available immediately are full support for Final Cut Pro 6, Final Cut Pro 7, Motion 4, Motion 5 and Final Cut Express for the Delirium Phenomena and Damage sets of plug-ins, as well as native support for Final Cut Pro X.  Digieffects has also strengthened support for OS X Lion and Adobe Creative Suite 5.5 across its entire product line.

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Thursday, December 08, 2011

Createasphere’s 3D Road Show Leaps into Austin

Laura Pursley | 12/08- 04:48 PM

Interactive event included presentations, 3D exhibits, and hands-on experience with the latest tools in stereoscopic 3D

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Attendees of today’s 3D Road Show, held at Austin Studios, experienced the dynamic possibilities that 3D gives filmmakers and the audience alike. Now that moviegoers worldwide have embraced 3D in big-screen blockbusters, stereoscopic media is expanding to everyday content. Independent filmmakers, reality television shooters, and other content creators have increasing opportunities to utilize this medium. As at the previous stops in Chicago, Burbank and Connecticut, the 3D Road Show was attended by content creators enthusiastic to see the process up close and personal.

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Thursday, December 01, 2011

PROMISE Technology Sets Creative Professionals Free - Helping Escape the Bonds of In-Suite Finishing

PVC News Staff | 12/01- 01:13 PM

Combining Thunderbolt Storage With Autodesk Smoke Brings Professional Finishing Capabilities Into the Field Not Just the Edit Suite

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PROMISE Technology, a leader in providing high-performance storage solutions to the rich media market and the leader in designing cutting-edge Thunderbolt™ storage devices, announced today that Autodesk® Smoke® software can now be used with PROMISE Pegasus. No longer are editors and finishing artists bound only to in-suite workflows; with PROMISE Pegasus, the world’s first Thunderbolt I/O enabled hardware RAID storage solution they can now utilize Smoke software’s proven editing and visual effects tools on-site, on-the-go and in-suite. Autodesk Smoke combined with PROMISE Pegasus delivers extraordinary ease-of-use, leading creative tools and lightning fast performance to professional editors.

more »


Wednesday, November 23, 2011

Assimilate Expands Its New Online Store with the Addition of Tools from Drastic Technologies

PVC News Staff | 11/23- 09:14 AM

Innovative new purchasing channel offers even more third-party workflow tools with special reduced-pricing offer

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ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, has announced “Cyber Monday”, a 24-hour sales event on 28th November 2011 at its online Store, when significant price reductions will be offered across a range of ASSIMILATE and third-party products.

more »

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Friday, November 18, 2011

3D Road Show Comes to ProductionCONN

PVC News Staff | 11/18- 09:59 AM

Expert Driven Workshop Brings the Latest Info to Connecticut, December 1st

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(Burbank, CA)  Createasphere - bringing together the best of the creative, production and technology communities in dynamic experiences - is demystifying 3D stereoscopic capture, post and delivery by bringing educational presentations, exhibits and hands-on demonstrations to ProductionCONN in Cromwell, CT. These one-day workshops offer attendees the chance to talk one on one with experts from such companies as AJA, Assimilate, Manfrotto and Panasonic. 

more »


Thursday, November 17, 2011

Grass Valley Adds 3D Support Across Its EDIUS Editing Software and STORM 3G Editing Platform

PVC News Staff | 11/17- 11:46 AM

Software adds 3D support for editing peripherals that provides users with a complete stereoscopic 3D postproduction workflow

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Grass Valley™ has unveiled a powerful 3D toolset for its EDIUS® multiformat nonlinear editing software and has added 3D support for editing peripherals that provides users with a complete stereoscopic 3D postproduction workflow. The STORM™ 3G and STORM 3G Elite editing platforms —are both supported via the EDIUS timeline with stereoscopic 3D I/O through a single 3G SDI source and/or dual 3G SDI signals.

more »


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LIGHTING: Advanced Cucoloris Use Illustrated by a Solar Eclipse

Art Adams | 05/24- 11:24 AM

Q: What happens when you stack several pattern-making devices in front of a light? A: Extreme lighting goodness. Learn why here…

I love stacking cucolorii (plural of “cucoloris”) and I thought it was time to write an article about how this technique works and why I like it so much. I was a bit stretched for ideas that would illustrate this concept… and then an eclipse happened. Why that made a difference is a very interesting story…

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Compositing in FCP X

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