Sunday, April 13, 2008

More New Panasonic Cameras - HMC 150

Scott Gentry | 04/13- 05:00 PM

Panasonic also used the press conference to introduce us to the AG-HMC150 handheld.

This unit records to familiar SD and SDHC cards up to 32GB.  In HE mode, that’s 12 hours of 1440x1080 HD content on one 32GB card!

Full on press release goodness after the jump.

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Sunday, April 13, 2008

Panasonic Intros 2 New P2HD Varicams: 2700 & 3700

Scott Gentry | 04/13- 04:33 PM

Varicam 3700
• 1920x1080 recording
• 2/3” 2.2 megapixel 3-CCD imagers
• Expected Fall 2008 targeting Feature Films, Episodic TV and more

Varicam 2700
• 1280x720
• 2/3 1 megapixel Imager
Available Fall 2008 targeting Sports, Documentaries,Indie Films, more

Press Info after the jump.

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Sunday, April 13, 2008

Sony Announces the EX3

Scott Gentry | 04/13- 04:09 PM

Sony announces a new sister to the EX1, the new EX3 with interchangeable lenses.  You know you’re in a room with tech guys when Miss Universe 2008 walks out on stage to intro the EX3 and the crowd is taking more pictures of the camera, than Miss Universe.

Of course Sony didn’t hand out press information, instead pushing attendees to the web.  Honestly, that feels a little lame for a press conference.  But adding insult to injury, the link for the EX3 information goes nowhere.  Nice job PR folks.  Here’s the link to all of the NAB Sony news, perhaps they’ll update their broken links soon: Sony NAB Press Info

Alec Shapiro SVP of Sony’s Business and Professional division did share some interesting facts with us:

Sony’s NAB booth is an incredible 26,000 square feet - the largest o at NAB
Their HD linup goes from $1,800 to over $200,000
Sony has sold over 31,000 units of XDCAM worldwide
Sony will display a prototype of a WiFi workflow at their booth.
There’s a new 60GB External Storage Unit with G Sensor and compatible with SxS Pro
Clip Browser software will be updated to 2.0
New BVM-L420 - 42” LCD Display
New Luma display models
OLED Camera Viewfinder

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Sunday, April 13, 2008

Panasonic Intros AG-HPX 170

Scott Gentry | 04/13- 03:56 PM

The press conference for Panasonic went slightly long, but it was full of interesting product introductions.  First up:

AG-HPX170 P2 HD Handheld
1080i HD & SD
Widest zoom lens in it’s class
4.2 lbs
3 1/3 16:9 CCD
14-Bit A/D Conversion 19 Bit Processing
28mm 13x Leica Zoom lens
Time/date state makes this good for legal etc.
with 2 P2 slots, current 32GB cards can give you 64 continuous minutes.  When the 64GB cards hit the market, double that.

Available in the Fall with 5 year warranty.

Press release after the jump

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Tuesday, April 08, 2008

Final Cut Server Now Shipping

Frank Capria | 04/08- 05:26 AM

Nearly a year after its public debut, Apple releases its asset management and workflow automation tool.

From Apple’s website: Apple today announced that it has begun shipping Final Cut Server, a powerful software solution for media asset management and workflow automation. A scaleable server application, Final Cut Server automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes, and enables viewing, annotation and approval of content from anywhere using a PC or Mac. “With the introduction of Final Cut Server, collaboration just got a whole lot easier for millions of editors, producers and clients who work with Final Cut Studio,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing.

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Monday, March 31, 2008

Litepanels™ Announces New Broadcast Lighting Division

Scott Gentry | 03/31- 09:27 PM

Litepanels™ announces the launch of its new Broadcast Lighting Division. The company incorporates its proprietary light-emitting diode (LED) technology into HD-friendly broadcast lighting fixtures that requires a small fraction of the electrical energy used by conventional lighting equipment.

“The needs of television are very different from the motion picture industry, where we cut our teeth,” says Ken Fisher, Litepanels’ co-founder. “The new division allows us to concentrate on the unique needs of broadcasters.”

Litepanels is no stranger to the requirements of broadcasters. ENG crews began using the on-camera Litepanels Mini because of its inherent soft-projected output, low battery-drain, and ability to be dimmed without affecting color balance. Litepanels is also lighting newsroom studios and other venues, including the White House Briefing Room. In addition, the highly-portable Litepanels are ideal to illuminate live news remotes.

“High Definition presents real lighting challenges to the broadcaster,” adds Fisher. “The older light fixtures that most stations have are not designed to yield flattering images of on-air talent with the higher resolution cameras used today. The unique, soft quality of light provided by Litepanels, along with their full-control dimmers, is exactly what’s needed.”

As energy prices continue to rocket to new highs, broadcasters doubly benefit by lighting with Litepanels. First, the fixtures themselves draw about 5% of the electrical power of tungsten-lamped fixtures. Moreover, because Litepanels’ LEDs generate practically no heat, there are additional, substantial savings in air conditioning costs.

The extended life of Litepanels’ LEDs provide over 10 years of life. Contrasted with the much-shorter lamp life of incandescent lights and the hazardous, mercury-based fluorescent tubes, Litepanels is for a green-minded broadcaster who wants a rapid return on investment.

For more information about Litepanels’ LED next-generation lighting solutions, visit http://www.LitepanelsBroadcast.tv.  NAB attendees will have a first-hand look at Litepanels in a studio-lighting application in the company’s 2008 NAB booth, # C10014. Contact your favorite dealer or Litepanels, Inc. at: 818-752-7009, web: http://www.litepanels.com, e-mail: .

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Thursday, March 27, 2008

Boris Releases Free 3d Relief Plug-In

Frank Capria | 03/27- 03:03 PM

As part of a promotion for the recently released Final Effects Complete 5, Boris FX is offering one free, fully-licensed plug-in from the set - 3D Relief, a text and logo treatment effect that ICE added to the original FEC package. You can download 3D Relief here. The plug-in works with Adobe After Effects and Premiere Pro, and Apple Final Cut and Motion. The offer expires April 8, 2008. 

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Thursday, March 27, 2008

Photoshop Express Public Beta Begins

Frank Capria | 03/27- 02:41 PM

Adobe goes all out on the rich internet applications front making its flagship product available online.

Adobe announced the public beta launch of Photoshop Express today. It’s a gutsy move lending the Photoshop name to a first generation online application. Anyone familiar with Photoshop won’t recognize Photoshop Express. With the exception of the crop tool, nothing looks or acts the same. Photoshop Express is definitely a tool aimed at the Flickr and Picasa crowd. But that doesn’t make it any less exciting. This first baby step online heralds a future where our tools will be available wherever we go.

It’s impressive that only about a year has passed since the public launch of Google Apps. I expected it would take longer than that for Adobe enter the fray. It’s a laudably proactive move. Photoshop is the only software application I use daily the has become a verb in the popular lexicon. 

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