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Wednesday, April 07, 2010

ALEXA Steps Out at NAB: Advanced Camera System Offers Highest Dynamic Range and ProRes Capture

PVC News Staff | 04/07- 09:00 AM

image

After much anticipation, ARRI is pleased to unveil ALEXA—the first model in a new generation of digital cameras for feature, television, commercial, documentary, music video production and more. Compact, ergonomic and lightweight on one hand, robust with ARRI’s legendary reliability on the other, ALEXA’s new Super 35 format sensor delivers amazing images with a base sensitivity of EI 800, low noise and an unsurpassed dynamic range of 13.5 stops. ARRI Imaging Technology (AIT) captures organic, film-like images unlike any digital camera, with natural color rendition and pleasing skin tones.

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