Redrock Micro Launches Cinema Accessories for Video DSLRs

Matt Jeppsen | 10/23- 08:00 AM

October 23, 2008 Dallas, TX – Redrock Micro, the leading provider of cinema accessories for digital filmmakers, today launched new cinema accessory bundles for video DSLR cameras from Nikon, Canon and others. These Redrock products deliver the necessary form factor, support, and features that transform video DSLRs into full-fledged, production-ready cinema tools. 

“Canon is very pleased with the tremendous response the new Canon 5D Mark II has generated from the filmmaking community,” said David Sparer, Senior Manager, Professional Products Marketing for Canon USA. “We are excited about what Redrock’s products bring to the table, expanding the 5D Mark II’s potential with the form factor and tools needed for digital cinema production.”

The latest releases of video DSLRs produce amazing high quality HD video and deliver the advantages of 35mm lenses, but remain awkward for use in video and movie production. Redrock accessories bring the needed cinema form factor, support, and features to video DSLRs, including:

- Rock-solid 15mm support system
- Follow focus for accurate and repeatable focusing
- Swing-away mattebox for light management and easy access to changing lenses
- Shoulder mount and handgrips for steady handheld use
- Support cage for enhanced stability and low angle shots

Redrock accessories are highly regarded as high quality, extremely affordable solutions designed for ownership. The modular approach allows photographers and videographers to select only those items needed, and expand as their needs grow.

“We have taken our expertise from years of developing low cost, high quality cinema accessories for independent filmmakers and have now made them available for video DSLRs,” said James Hurd, Chief Revolutionary for Redrock Micro. “This new breed of cameras combined with Redrock cinema accessories creates a powerful package for producing incredibly high quality cinema results.”

“The Redrock cinema accessories complete the picture for me,” said Vincent Laforet, Pulitzer prize-winning photographer and author of the buzz-creating clip ‘Reverie’ shot with a prototype Canon 5D Mark II. “The 5D Mark II combined with Redrock gear creates a new era of low cost, incredibly high performance options for indie filmmakers. I have never been more excited to be involved in digital still and motion photography.”

The Redrock bundles for video DSLRs are being showcased at Photo Plus in New York October 23-25th in the Canon and Zeiss booths.
The Redrock Micro video DSLR bundles are available to ship November 1, 2008 and can be found at www.redrockmicro.com.

About Redrock Micro
Redrock Microsystems delivers high quality cinema accessories for digital filmmakers at revolutionary prices. Redrock Micro’s products are designed to enhance DV, HD and video DSLR cameras including Panasonic, Sony, Canon, and JVC for true cinema-style shooting. At the heart of the Redrock family is the award-winning Redrock M2 Cinema Lens adapter, which creates the shallow depth of field, angle of view, and focus techniques typically only found in 35mm motion pictures. Additional cinema accessories include the microFollowFocus, microMattebox, microSupport system, and microShoulderMount. Through a unique business approach of direct-to-customer and build-to-order, Redrock delivers the quality and features of premium solutions at a fraction of the price. This approach is ideal for independent filmmakers, owners/operators, film educators and students, and budget-conscious moviemakers. Redrock Micro has offices in Dallas, Texas, and Hollywood, California. Redrock Micro can be reached at and www.redrockmicro.com.

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