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Filed under: GentryMedia Sister Sites •ProVideo Coalition •Post Production •PR News •Software •

Assimilate Expands Its New Online Store with the Addition of Tools from Drastic Technologies

ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, has announced “Cyber Monday”, a 24-hour sales event on 28th November 2011 at its online Store, when significant price reductions will be offered across a range of ASSIMILATE and third-party products.

Coinciding with “Cyber Monday”, ASSIMILATE has expanded the Store with the addition of Drastic Technologies’ MediaReactor™ plug-in for ASSIMILATE, and MediaNXS™ video capture and playback software. The MediaReactor plug-in allows SCRATCH® and SCRATCH Lab™ artists to read nearly 100 media formats and file types with no out-of-application transcoding, saving time and streamlining workflows. MediaNXS combines advanced capture and playback functionality with media import and export. MediaNXS offers wide file format support, video monitoring tools and timeline editing. Free trial versions of each product will also be available on the Store.

The ASSIMILATE Store is a unique online marketplace where artists can discover, trial and purchase ASSIMILATE’s popular SCRATCH Lab workflow tool for production and VFX dailies. Also available is a growing range of third-party software and hardware accessories that boost the performance of SCRATCH and SCRATCH Lab across many areas of professional content creation – including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration. These now include products from 3ality Technica™, Drastic Technologies, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. ASSIMILATE-branded merchandise is also available.

The “Cyber Monday” promotion, on Monday 28th November, offers at least 15% price reductions on most products at the ASSIMILATE Store. Customers can purchase SCRATCH Lab at a discount in the ASSIMILATE Store by obtaining a coupon code from their local reseller, a list of whom can be found at http://www.assimilateinc.com/partners/resellers. Reseller coupons are available immediately, but can only be redeemed for the discount on “Cyber Monday”. Once a customer enters the code into the online order form, the discount is automatically applied to their order.

“The ASSIMILATE Store is quickly becoming the go-to place to explore the SCRATCH ecosystem,” said Steve Bannerman, VP of marketing at ASSIMILATE. “We’re excited to add MediaReactor and MediaNXS from Drastic Technologies to the growing list of third-party products available on the Store. These new powerful workflow tools, combined with our “Cyber Monday” sales event, give artists a unique opportunity to significantly extend the capabilities of their SCRATCH and SCRATCH Lab systems at even more attractive prices.”

New additions to the ASSIMILATE Store:

Drastic Technologies – MediaReactor: SCRATCH and SCRATCH Lab already support the most commonly used file formats. The MediaReactor Windows/MAC OSX plug-in for ASSIMILATE reads nearly 100 file formats, writes the most important file formats and dramatically extends the capabilities of SCRATCH and SCRATCH Lab in production and post-production pipelines. With no out-of-application transcoding step, MediaReactor saves time and streamlines the vast majority of workflows. For the complete list of supported formats, codecs and metadata visit: http://store.assimilateinc.com/products.php?product=MediaReactor-Workstation-for-ASSIMILATE.

Drastic Technologies – MediaNXS: professional video capture and playback software with a range of file types, codecs and video tools. MediaNXS provides HD-SDI/2K/4K capture and playback for SCRATCH and SCRATCH Lab, and includes import/export, waveform/vectorscope, and clip list/timeline/EDL features. With MediaNXS users can create the files they need in the formats best-suited to their workflow, and use SCRATCH or SCRATCH Lab to trim, convert and conform them before outputting to tape. More information on MediaNXS can be found at: http://store.assimilateinc.com/products.php?product=MediaNXS.

James Brooks, development/OEM support, Drastic Technologies, commented: “All production begins with acquisition. Drastic MediaReactor and MediaNXS offer digital artists unmatched flexibility in media capture and translation. We’re delighted to deliver our superior price/performance to SCRATCH artists via the ASSIMILATE Store. It truly is a one-of-a-kind outlet that offers an excellent way for artists to discover and explore products like ours and then buy whenever they’re ready.”

About ASSIMILATE:

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OS® X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab™ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE, a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN markets its products worldwide via a global reseller network. To learn more please visit http://www.assimilateinc.com.

About Drastic Technologies:

Drastic Technologies is a leading-edge developer of digital video solutions for the broadcast, sports playback, production, graphics and scientific communities. Drastic products include standalone software, SDKs, and

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wow, woundful.

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