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Thursday, November 12, 2009

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DollyTrax™ Video Camera Dolly System Now Available for Independent Videographers and Filmmakers

PVC News Staff | 11/12

Nashville video production company MidSouth Visual, Inc.,
announces the production of DollyTrax™ video camera dolly system. The dolly system was
originally designed for use on MidSouth Visual’s own productions, but due to requests from other
video producers, the decision was made to manufacture it for public sale.

Although there were roughly fifteen different video camera dolly systems on the market at the

time, producer Paul Lyke couldn’t find one that fit all the criteria for his video shoots. After several

months of design, five prototypes, and hundreds of hours shooting on the field, the DollyTrax was

finalized for the mass market.

“I primarily wanted a dolly system that I could operate (push) myself, all while being able to frame

the shot and pull focus at the same time. Secondly it had to be fast setup and lightweight, so I

could grab and go to my next shot. I do a lot of fast paced EFP/b-roll shooting, and I don’t have

the time or crew to set up track.”

Lyke notes that the biggest challenge of a trackless dolly system is providing smooth motion on a

variety of level surfaces. Three-inch wide, four-ply pneumatic slick tires proved to deliver the

smoothest performance on rough surfaces, like streets and asphalt. Another critical feature pro

shooters want is the ability to quickly convert from straight motion to curved motion around a fixed

radius. “While most systems use track that require calculating radii, measuring angles, distances,

etc., it was too much of a time waster for me,” says Lyke. “I needed something where I could

setup a new shot in around 30 seconds.”

Realizing that other producers would want the flexibility of a traditional dolly setup, the DollyTrax

design was expanded to include a seat and pushbar option, for a cameraman to ride while a dolly

grip pushes it. For shooting on uneven surfaces like grass and fields, standard hardware store

2x6s and plywood can be leveled out as a low-cost and convenient substitute for track.

Research was conducted on popular video producer website forums to determine a reasonable

and attainable cost for a full featured dolly. With strict cost control of materials and manufacturing

methods implemented for the DollyTrax, a starting price of $499 USD was attained.

More information and sample demo footage is available at http://www.dollytrax.com.

About MidSouth Visual, Inc:

An award-winning Nashville video production company for corporate and broadcast, and

manufacturers of the DollyTrax video camera dolly system.

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