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Filed under: Apple •Final Cut Pro •GentryMedia Sister Sites •Mac Coalition •ProVideo Coalition •NAB 2011 •Software •

FINAL CUT USERS GET BUNDLED WITH AV3 SOFTWARE’S NEW PRODUCTION POWER PACKS

Production Power Packs designed to maximize workflows at minimum cost; first power pack couples Get with Boris AAF Transfer for editors working with both Final Cut Pro and Media Composer

Boston, MA – April 6, 2011 – AV3 Software, developer and distributor of unique and innovative workflow tools for digital media, is pleased to introduce to the creative community its brand new Production Power Packs: bundled software designed to maximize workflow and production quality at minimum cost. To kick-start the Production Power Pack initiative, AV3 Software partnered with Boris FX, the leading developer of integrated graphics and effects technology for the broadcast, post-production, film, and multimedia markets. This first specially priced package bundles AV3 Software’s Get dialog search application powered by Nexidia with Boris AAF Transfer for a unique search-and-transfer combination for any editing environment within Apple® Final Cut Pro® and Avid® Media Composer®.

Boris AAF Transfer is a unique bi-directional sequence transfer tool, allowing editors to easily exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes between Final Cut Pro and Avid editing and finishing systems. The AV3 and Boris FX Production Power Pack provides editors with the ability to quickly and efficiently transition projects between NLEs, preserving not only the valuable dialog “hits” from Get, but all metadata—from transitions to 3rd-party effects, and more.

“We realize the reality of today’s market—where more and more editors and facilities have mixed environments in terms of tools to get their jobs done. With AV3 Production Power Packs, we are looking to deliver the benefits of Get to editors of all platforms and pair our unique product with logical counterparts to maximize workflow efficiency at minimum cost,” says Doug Hynes, Director of Products, AV3 Software. “Kicking-off our Production Power Pack program with Boris FX AAF Transfer is the perfect combo to generate excitement about our new initiative and introduce editors to the time-saving, production-enhancing qualities of Get. Offering these unique packs to editors at a substantial price reduction is our way of helping to improve the editing workflow and augment production outcomes in all editing levels and environments.”

AV3 Production Power Packs

AV3 Software’s Production Power Packs are cleverly packaged to provide maximum workflow advantages and boost editing performance. Each pack combines AV3’s unique dialog search tool, Get, with a unique editing counterpart that exists within the market. Each Production Power Pack is logically combined to expand the user’s editing arsenal, enhancing skill-sets and amplifying system capabilities. Offered at a substantial price reduction of existing retail costs, AV3 Production Power Packs give editors the most bang for their buck, maximizing potential while minimizing dollars spent.

Availability and Pricing

AV3 Software’s first Production Power Pack consisting of Get (list price $249 US) and Boris AAF Transfer (list price $299 US) is available now for $299 US, a savings of $249 US. International conversion rates apply for all sales outside of the US. Production Power Packs are sold exclusively at AV3 Software’s web store at http://www.av3software.com.

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