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Monday, April 14, 2008

Filed under: NAB 08

Red Announces Scarlett At NAB

Scott Gentry | 04/14

RED just announced Scarlet , its promised “pocket professional” camera at NAB.

With all of the hype around RED One, this one should take off on its own right.  Here’s the deets: 2 / 3-inch Mysterium X sensor, shooting 1 to 120 FPS and records to dual CompactFlash cards. It can handle up to 100MB per second of REDCODE RAW HD video.  More to come!

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No on Prop 8 (California)—shot on RED

Art Adams | 10/16

Another successful RED project on a shoestring budget

I’ll revisit this next week when I have more time to write (I’m about to go into a four day RED project that will shoot over this coming weekend) but I’m very proud of this spot and—as it was just released onto YouTube—I…

“Conversation”: Anatomy of Another HD Spot

Art Adams | 10/15

Here’s how I shot a spot that’s currently running all over California

This kind of spot is a natural for film—but we shot it on HD. And unless you’re looking very, very closely, you’ll never be able to tell.

Say Goodbye to Film?

Terence Curren | 10/02

The barrier to digital projection has been lifted!

The day when feature production goes all digital has been predicted since I started in this business in the early 80s. Over the last several years we have seen the entire production and post production chain switching to digital right up until the end at theatrical distribution. This has been at a standstill as the theater owners were hesitant to plop down big bucks to switch to digital projectors. Well, that is about to change!

I Decide: Anatomy of a No-Budget HD Spot

Art Adams | 09/29

Wherein a great group of people come together for a good cause

This was the first project shot for California’s No on Prop 8 campaign. In an attempt to reach out to young voters…

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