Tuesday, September 29, 2009
PVC News Staff | 09/29- 02:36 PM
ARRI announced a new range of 35mm-format digital cameras at IBC 2009 - codenamed Alexa - that will advance digital production to the next level. Designed around a newly developed CMOS sensor with unsurpassed sensitivity and dynamic range, the cameras will couple superb image quality with simplified, flexible, integrated workflow concepts for efficient postproduction. The Alexa product lineup, starting at a price tag of approximately €50k, will be available for sale commencing the second quarter of 2010.
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