Sunday, November 16, 2008

My First Shoot with the Sony F35

Art Adams | 11/16- 06:41 PM

In which a series of tests becomes the fastest spec spot shoot in history

About a week and a half ago I received an email from Leigh Blicher, partner at Videofax in San Francisco. “Just wanted to let you know our F35 has arrived.” My response read something like this: “Ooo! Oh! Oh oh oh! Ooooo oh oh OH! Oh! OHHHHH! Can I come over and PLAY?”

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Thursday, November 13, 2008

Lighting Simply for the RED

Art Adams | 11/13- 01:23 PM

Two PARs, a couple of bounce cards and some grid cloth make this spot shine

A while back I posted a Quicktime movie of this project, shot for the California “No on Prop 8” campaign. At the time I promised that lighting diagrams would be along shortly. I lied. I just got around to this today.

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Tuesday, November 11, 2008

Reality TV Post with Final Cut

Steve Hullfish | 11/11- 09:32 AM

Media Management in a shared environment

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In the first of a two part series on how Final Cut Pro is being used in two of the biggest reality TV shops in the country, Mark Raudonis, VP, Post Production for Bunim Murray talks about the challenges of posting up to ten hours a week of finished programming.

With that much media moving through so many post-production steps, it’s critical to understand media management and to have a simple standard operating procedure that is followed throughout the process. Raudonis shares his hard-won knowledge of how to take advantage of Final Cut’s media management strengths and how to stay away from its weaknesses in this interview. 

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Monday, November 10, 2008

Avid Gems 8

Steve Hullfish | 11/10- 08:16 AM

Gems in the Bins - How many do YOU know?

Get your bin tips! Step right up, folks! Get your bin tips here!

Once again:  maybe not sexy, but useful. One of these tips isn’t even in the manual and one of them was new to me until I re-read the manual.  Which ones will be new to you? You never know what little gem has slipped past you on the way to becoming the experienced editor you are.

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Friday, November 07, 2008

Make Custom Templates for FCP

Steve Hullfish | 11/07- 10:47 AM

Leveraging the power of Motion in FCP

Take advantage of all of the tools in Final Cut Suite 2 to make your work in Final Cut Pro easier and more polished. Customizing Templates in Motion is easier than you may think and it allows FCP to create drag and drop motion graphics that are easily changed from episode to episode. This simple video tutorial shows how even a “non-designer” can customize a great show graphic.

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Tuesday, November 04, 2008

Color Correction Video Tutorial

Steve Hullfish | 11/04- 09:38 PM

Using color contrast to improve an image

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This video tutorial on color correction shows how color contrast can be used to really transform an image. A large part of color correction is improving and manipulating the tonal contrast - the difference between the brightest and darkest parts of the image. But color contrast can be even more important in creating an interesting and arresting image. Contrasting warm tones with cool tones or playing colors against each other to create interest is something that sets the truly great colorists apart from the rest. The example in this video tutorial uses footage from Evan Nicholas’ short film, “Susannah,” which was shot with a RED camera, to show how tonal and color contrast can be used to improve the impact of a shot.

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AppleTV, WDTV, or Blu-ray: Which one is best to distribute your HD project?
Allan Tépper | 11/20

Even if your HD project isn’t destined to be shown over the air, you’ll still want your client be able to play it on an HDTV set


Welcome to Web Video & Beyond
Chris Meyer | 09/26

Opening discussions on alternate forms of distribution.


TED Talk: The Truly Soft Side of Software
Chris Meyer | 09/19

Golan Levin uses his software skills to create improvised audio-visual performances.


Ten Reasons To Switch To Final Cut Studio
Kevin P. McAuliffe | 07/28

Mainstream Media’s new correspondent: YouTube
Chris Meyer | 06/23

YouTube as the new AP Wire Service. Except nobody gets paid.




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