Friday, September 26, 2008

Welcome to Web Video & Beyond

Chris Meyer | 09/26- 11:01 AM

Opening discussions on alternate forms of distribution.

As we mentioned earlier, we are in the process of launching a series of “themed” channels on PVC. One of the new channels we’re most excited about is Web Video & Beyond.

The advent of cable and satellite television had a big impact on the industry, as they created a demand for more content - content that had to look as good as any “national” feed, but produced at a lower cost. This was fuel to the fire for the desktop video industry, highlighting the economic advantage desktop production brought.

Today, we are still in the early stages of another large explosion in content distribution: web video, and other alternate outlets such as cell phones, PDAs, intelligent multimedia gaming devices, and beyond. Even while the business models are still being built up, the demand for cost-effective content is as strong as ever. (I’ve talked about this before.)

But there are new challenges as well: the technology (Flash has a huge installed base - but it’s not in iPhones), new program formats (an attention span closer to a 5-minute podcast than a 30 or 60 minute network program), the impact of increasing bandwidth (the movement from SWF to FLV means traditional editors and motion graphics artists can use their current skill sets, rather than learn how to animate sprites), and the question of just how much production value is needed in this Web 2.0, user-generated-content, YouTube world. It’s confusing; it’s evolving; it’s exciting. We hope to learn together with you up here.

Speaking of learning together: We are always on the lookout for good writers for PVC, and this new channel is a new opportunity to share what you know. If you already have a blog and want to repost some of your “classic” articles here (as well as new content, of course), or previously wrote for magazines or other web outlets and now want to be part of PVC, let’s talk! I can be reached at cmeyer @ PVC’s web domain above. Writers share in PVC’s ad revenue based on their traffic.

Sunday, September 14, 2008

Adobe CS4 Just Around the Corner

Richard Harrington | 09/14- 09:57 PM

Want to find out everything new in Adobe Creative Suite 4? Trust me… there’s some really cool things coming. Adobe has an invitation out to view their Web broadcast on September 23rd. But you do need to go to the sign-up page at www.adobe.com/go/somethingbrilliant.

By the way… I am going to be releasing something very special on the 23rd as well as a “thank you” to all my viewers. Be sure to stick around and keep an eye out. 

Saturday, September 13, 2008

One Man, One Vote

Adam Wilt | 09/13- 04:43 PM

A short film, appropriate (?) for the season.

I’ve been unusually quiet of late because I’ve been embroiled in the final VFX, foley, finishing, and compression of a short film, “One Man, One Vote”. Have a look. Don’t worry: it’s only seven minutes long; if you don’t like it, it will be over soon enough.

Wednesday, September 10, 2008

New Red Camera Adobe Support

dhelmly aka DavTechTable | 09/10- 04:16 PM

Coming From Red: Adobe Production Premium support !

For a few weeks now I have been checking out the new Red Camera Adobe Importer plug-in for Premiere Pro, AfterEffects, and Encore. For their first Adobe CS3 plug-in, they’ve done some excellent work. Their importer plug-in makes using the native R3D file type as easy as any of the other tapeless formats we currently support with CS3. As with our P2 and XDCAM support, importing is as easy as drag and drop or you can still use the standard File>Import dialog. The Plug-in gets installed in the Adobe Common MediaCore folder and is shared by all Adobe video applications. Yes, there are plug-ins for both Intel Mac and Windows. Windows users might consider using Vista64 so they can address more than 3.6 GB of RAM for the larger frame sizes(yes - currently CS3 can only address upto 4GB of Ram on Windows ** stayed tuned ** we’ll have a better answer - more on that later) Vista users, just remember to turn off all of the friendly Vista helpful messages like “Cancel or Allow?” )

Friday, September 05, 2008

Too Much Data!

Art Adams | 09/05- 02:07 PM

In a world where tape is disappearing, how do I inexpensively backup all my data shoots?

I’m going into a RED shoot this weekend and I’ve realized my hard drives are full. Now what?

Friday, August 29, 2008

Hilarious. Also true.

Jay Rose | 08/29- 09:19 AM

How to interpret ‘crew wanted’ ads

Craigslist is a marvelous institution. There are editions for some 500 different cities, but you can still consider yourself lucky if you live near one. Among (lots of) other things, Craigslist has ads for temporary or permanent film/tv jobs. Some of those listings have more to do with a newbie director’s fantasies than anything real - no budget, no plans, no technique - but you learn to ignore them.

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