Adobe’s NAB Sneak Peaks

Another NAB has come and gone and it appears everyone at Adobe survived the crazy/great week. Well, I’m at home nursing the traditional post-NAB cold, and my feet took days to get their feeling back, but that’s all just par for the course. It was a great show for us--while overall attendance was definitely down, our booth was packed. I had the opportunity to get to know a lot of customers and partners all at once, which is the ultimate point of going at all.

During the show I had an opportunity to share a little sneak peak of some of the things Adobe is working on in our technology labs. We wanted to pull back the curtain just bit and show a little of what we are working on because it’s important for you to know where we’re going. You obviously choose the tools company you want to work with based on what they have available today. But because you invest a lot of time, energy, and money into adopting a toolset you’re also interested in where they’re going tomorrow. And so when you look at Adobe, you want to know we’re not just committed today, but that we’re thinking about the challenges you’re just starting to face, or will be facing soon.

If you weren’t able to make NAB, or were at NAB and missed my presentation, no worries. We just posted a bunch of our theater demos to the new Adobe TV site and my technology preview can be found in the video pro section. I won’t give away everything I show, but if you’re an editor at least watch until I get to the speech analysis part. Good times. Then again, the last thing I showed was definitely the most popular. How’s that for a tease? Enjoy!

Snapshots - NAB 2008 Day 4

Softron’s OnTheAir Video: playlist automation for OS X

Softron Media Systems demoed their suite of fully Mac-native broadcast automation apps, with OS X compliant user interfaces. Their capture and playout apps use AJA or BlackMagic cards, standard codecs, and are AppleScriptable. Never heard of Softron? They’ve been in TV Stations in Europe and Asia for several years; in Russia this past year; they’re just now coming into North America. If you’re interested in Mac-flavored broadcasting, dowload demo software or the user manuals and see for yourself.

Of course, there are other Macintosh broadcast apps—BUG.tv is also Mac-centric, and Building4Media‘s front ends are cross-platform—but I thought Softron deserved a look since they’re new to our market.

NAB 2008 Super Session: A Million Dollar Look on a Thousand Dollar Budget

With big exhibitions like The NAB Show falling out of favor, and some disappearing altogether in the 21st century, NAB struck back this year by offering more educational fare than in years past, featuring keynotes and panels of experts from the industry, as well as day-long classes. On Wednesday was “A Million Dollar Look on a Thousand Dollar Budget,” a keynote and panel on getting cinematic production values out of equipment you may already have sitting around your studio.

The session was kicked off with the Legend of Zelda fan trailer “linked” here (nerdy pun for gamers paying attention) which appeared on April Fool’s Day, followed by a keynote by Stu Maschwitz of The Orphanage (and author of a fantastic blog) and then a panel featuring Dave Basulto of Clarity Pictures, Alex Lindsay from Pixel Corps, D.P. Taylor Wigton (447 Productions) and moderated by Brian Valente from Redrock Micro.

Q&A: Audio Queries

During the Post|Production World conference that ran alongside NAB 2008, I gave an extended session on audio connections, microphones, and other related issues. At the end, the attendees hit me with their individual problems. I thought the questions and their answers might be useful to others, so I decided to add them to the archives up here, amended with additional thoughts and research I’ve gathered since returning from NAB.

Note that essential companion reading to these comments include my previous article on audio wiring and connections, plus my blog on dealing with ground loop hum.

The Making of the BMW M3 V8 Revolution ad

I am a automotive nut.

I am a BMW fan.

I have been in video production since college.

This is pure automotive, video production porn.  I need to be alone for a tad.

Here’s the ad:

Here’s the making of…

While not the in-depth making of we would appreciate as pros, it’s still fun to watch.

We’re Off To See The Wizard

It’s been awfully quiet around here lately...too quiet. But you know why: It’s the week before NAB (the National Association of Broadcasters) Convention, the largest annual industry trade show for those of us in North America), and we’re all hunkered down either a) finishing projects before NAB, b) getting our presentations ready for NAB, c) making out our shopping lists for NAB, or d) all of the above.

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