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Wednesday, July 30, 2008

Video Compression Workshop – An Introduction

Successfully getting a video file delivered to your audience usually means it will be compressed (heck it’s often compressed just so we can work with it in the first place).  Making the video file available to your target audience is your goal, but the challenges of hardware, connection speed, and even operating system can affect the decisions you make.  Let’s take a common sense approach to getting your video out there.

The ‘Illities’

There are four major facets that will shape your compression approach.  I call them the illities to make them easier to remember.

1. Portability – How easy is the file to get from one device to another? Is the compressed file small enough to transfer via the Internet (and at what connection speed)?
2. Compatibility – Can the file be viewed by multiple applications and/or web browsers?
3. Affordability – Are the codec or hardware requirements within your budget? Are there any licensing fees involved?
4. Quality – Does the image or sound quality match your audience’s needs?

Post Production •

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