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Saturday, August 02, 2008
Video Compression Workshop – Helpful Advice
Richard Harrington | 08/02
The Wal-Mart Effect
Videophiles will tell you that consumer televisions ship with the reds boosted to ridiculous levels. Therefore a video file displayed on a computer will also need the saturation turned up a bit to meet your client’s expectations. This is to compensate for what I call the Wal-Mart effect. Consumer TVs have their reds over-cranked to make skin tones appear richer on their cheap tubes. Ignore your calibrated monitor and give it a 5-15% boost for that healthy skin glow. Consumers expect these rich skin tones, go with the flow and give them want they want.
Client-Ready
Looking to save some time? Be sure to check if your compression program has these power features. These are some great ways to get a little more done with less work.
• Droplets – Save your compression setups as “mini-apps” on your desktop. Drag a source file onto the preset and it will load the proper settings for you.
• Normalize Audio – If your show is properly mixed, you can skip this option. However, many of our compression jobs use sources we didn’t edit. This safety option will bring your audio levels to a more consistent range.
• Fade In/Out – Instead of tying up an edit suite, you can do simple edits in your compression program. Mark your In and Out point, and let your compression tool perform an audio and video fade. Since many web pages use white backgrounds these days… confirm what color you should fade to.
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