There are a ton of resources on lower thirds. Here’s a sampling of some free templates and tutorials that help leverage or create them in After Effects, Photoshop, and Premiere—and some to automate their production.
In Design Your Own Broadcast Lower Thirds at AEtuts+, Stefan Surmabojov uses simple built-in tools like masks, gradients, shadows and bevels in After Effects to create a broadcast quality lower third design.
If you don’t like the free templates that come with your NLE (think Premiere), these might come in handy… Video Copilot has some free templates for TV news-style lower thirds in Free News Templates.
To leverage what you’ve got, Andrew Devis posted Using & Creating Title Templates in Premiere, and if you need a jump start in After Effects, Kevin McAuliffe has AE From The Ground Up - Chapter 1 Lesson 1. Richard Harrington covers Premiere (Making Lower Thirds) and Photoshop in Lower Thirds (3 parts), Designing Lower Third Graphics (2 parts), and Making Lower Thirds (2 parts). The process had been straightforward in Final Cut, except for the lame text plug-ins. For the old Final Cut, these free filters were handy: Andy’s Basic Text by Andy Mess and Lower Third by Alex Gollner.
“While expressions are great because they are constantly dynamic, one of the downfalls of using them is that they need to be evaluated every frame in time which can become an exponential rendering problem when you have many layers with many expressions on each one. This particular problem of versioning I think is better solved with a script which only needs to be evaluated once at run-time.”
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