Scott Gentry

Scott Gentry started his career as a child actor then moving to ABC All My Children first in production straight out of college, then in front of the camera for a short stint as a regular walk-on (woo-hoo!).

Scott also worked the stadium camera for NY Jets and Giants games, as well a a multitude of events at the Meadowlands arena in NJ. From there he got into publishing and 6 months after sending his resume to DV magazine, he was the publisher. DV went from last to first place and Scott moved on to AV Video Multimedia Producer and led the team to turn that into Studio Monthly and launch Studio Daily.

Scott founded and helped establish PVC by gathering the best writers and video gurus in the market and putting them all in one place.



Saturday, June 07, 2008

Ballmer Says Print is Dead

Don’t tell the print publishers just yet…

I was a print publishing executive for nearly 20 years.  When the dot.com boom hit, many cried that print is dead.  It wasn’t.  It’s now a dead man walking and I for one, agree with Ballmer.

Not only can you get your information far faster, deeper and at 60 frames per second online, you also are saving the planet.  Seriously saving the planet.  Beside ink, paper, shipping, etc, it’s crazy how many magazines are wasted every month.  For newsstand publications, if you sell at 50%, you are doing very well.  Now think of magazines like Time, NewsWeek, Playboy, Sports Illustrated and how many copies they sell on a weekly or monthly basis.  Not only are the magazines that sell going to eventually end up in the landfill, likely more than 100% more are thrown out having never even been read.

Having run some great print magazines like DV, Studio Monthly, Film & Video, CableWorld, etc, I’m much happier working on PVC and preparing the launch of several sister online sites.  Print isn’t dead yet, but it very possibly is a dead man walking.

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