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Filed under: Distribution •Production •Web Video •

Newsletter News

A few weeks ago, we published our sixth electronic newsletter: PVC Pipeline | Distribution, which included an overview of the mobile media scene, exploring new media production as a way of expanding your business, using Apple TV as a client review tool, using Adobe Encore to create quick web sites with embedded video, and a review of Sorenson Squeeze 5.1. Subscribers had exclusive access to these articles for the past few weeks. These articles are now available for all PVC visitors to view; a list of them is included below.

We are about to publish our seventh newsletter, which will be the third edition of our PVC Pipeline | Production publication. It will include a review of the Sony HXR-MC1 camera by Adam Wilt, an “in the trenches” article by Richard Harrington on using waveform and vectorscope monitoring in the field, and more. To receive exclusive access to these articles before everyone else, click here for your free subscription!

PVC Pipeline | Distribution #2:

Mobile Video: Distribution to the Fourth Screen

by Dan Warvi & Izzy Abbass

There is a lot of buzz these days about video distribution to cell phones. The idea of uploading an independent film, TV series pilot or even your demo reel to a place where anyone with an iPhone can see it sounds like “the next big thing.” Unfortunately, the ease of distributing to mobile devices is not nearly as easy as uploading a video to YouTube - at least not yet. To begin, let’s look at one straightforward question - why mobile and how are we going to view video on mobile devices?

Compelling Storytelling with a Short Video

by Jeff Foster

One of the most important features of the current media explosion is the number of different channels someone has at their disposal to tell their story or sell their product - and we’re not talking just cable or TV channels! Some are tempted to use the shotgun approach and merely replicate their message everywhere - print, video, web site, Twitter, Facebook, you name it - but the real winners are those who learn to use alternate media channels in a savvy and effective way to raise above the noise and effectively communicate to their target audience. That’s where we come in: We help clients convey their message in a visually attractive manner. But this brave new world will take some education, both for us and for our clients.

Use Encore to Create Flash Web Pages

by Steve Hullfish

I am not a web geek. I am a video professional who realizes how important the web is to video professionals. I wish I had the time to master one more skill set to make my own cool Flash video sites, but I don’t. If you can relate, then I have a cool solution to turn you into a web geek in only about 30 minutes with skills you probably already have.

High Definition Review and Approval with Apple TV

by Richard Harrington

My production company, like many of yours, has jumped with both feet into the HD waters. Production is easier than ever with great tapeless acquisition formats. Post keeps getting simpler with powerful desktop solutions and great breakout boxes. Seems like the only place it really falls apart is the client review stage.

Sure, you can compress HD clips for web delivery. Problem is most clients don’t have the monitor resolution, RAM, etc. to view HD (and don’t even get me started on color and contrast issues with the average PC monitor). You could burn a Blu-ray disc, except at $12 a pop (plus rush courier) that gets pretty expensive (and time consuming). So what’s a discerning post company to do? No the answer is not VHS… it’s Apple TV.

Sorenson Squeeze 5.1 Review

by Steve Hullfish

As background information, I’ve been using a number of compression products for several years: Squeeze has always been part of the arsenal; Apple Compression, of course; Adobe Media Encoder CS4, the Elgato Turbo-264 USB device; and my oldest compression product, ProCoder, which I haven’t upgraded since 2002, I think. I’d been running Squeeze 4.5 when I decided to upgrade to the Pro version of 5.1. I was pretty impressed with the differences in the upgrade. What’s new? Most importantly, in my opinion: workflow changes that really save a lot of time and effort, and that’s what makes this upgrade worth the cash. The coolest thing is the new Publishing presets and functionality, because the file usually has to get sent someplace after it’s compressed.

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The new Fotoshop by Adobé can change the way you look! Scott Simmons | 01/10 A great little video that is certainly worth sharing This is a great video that really nails it in terms of body image just how fake most everything you see in print…

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