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Thursday, January 31, 2008

Filed under: Editing

The Big News at MacWorld SF is What Wasn’t Introduced

Scott Gentry | 01/31

Did Apple Deliver a Lot of Hot Air?

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A lot has been written about the MacBook Air.  For good reason too.  The laptop is clearly targeting folks who need connectivity above all else.  It’s also damn cool.

But the real news for video and creative folks is what wasn’t announced.  Penryn chips are on the loose, but not in MacBooks or MacBook Pros…yet. Also, have you noticed how long in the tooth the MacBook Pros really are.  I mean, yes the design may be timeless, but the time has come for an overhaul.  We all know it’s due, and yet nothing at MacWorld.  Mac Pros saw a nice bump during CES.  But remember what Steve said, it’s only been 2 weeks into the year so far and look what’s happened.  That sounds like a lot more stuff to come to me.

Here’s a forecast that will likely be wrong.  But I’ll go for it anyway. 

New MacBook Pro designs on or before NAB.  My guess is the first Tuesday in March. The Cinema Display is also long overdue and I would be the same timeline, although an NAB release would be interesting.  Here’s a wild idea, what if Apple has been holding off on displays until gestures like the iPhone are ready for a large display?  What if you could edit using gestures in your timeline of FCP Studio?  Hmmmm

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The existence of a new FCP is confirmed. The world rejoices.

Scott Simmons | 02/24

Add in Thunderbolt and Lion and it’s been a promising day for the Mac professional.

By now everyone who’s ever edited a frame of video and has a web connection knows that Apple recently held an small, secret, invitation-only meeting at their headquarters in Cupertino where they previewed the next version of Final Cut Pro. This was an extremely unusual move as Apple rarely ever demos any of their products before they ship. The only real word that has come across from this meeting was a

Apple Intros the New 17” MacBook Pro

Scott Gentry | 01/06

Unibody constructions comes to the 17”

This introduction is really no surprise.  Given that Apple has moved to this type of unibody construction across their entire laptop line.  I personally have the 15” and love it.  While I suspected the 17” would be announced at MacWorld when I purchased this a few months ago, I couldn’t wait.

Random RED Revelations

Adam Wilt | 05/10

Stuff we learned during testing and Art’s spec spot shoot

The more we work with RED ONEs, the more we learn about what they do and how to work with them,  thus the following grab-bag of observations and experiences.

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The existence of a new FCP is confirmed. The world rejoices.
Scott Simmons | 02/24

Add in Thunderbolt and Lion and it’s been a promising day for the Mac professional.

By now everyone who’s ever edited a frame of video and has a web connection knows that Apple recently held an small, secret, invitation-only meeting at their headquarters in Cupertino where they previewed the next version of Final Cut Pro. This was an extremely unusual move as Apple rarely ever demos any of their products before they ship. The only real word that has come across from this meeting was a

Apple Intros the New 17” MacBook Pro
Scott Gentry | 01/06

Unibody constructions comes to the 17”

This introduction is really no surprise.  Given that Apple has moved to this type of unibody construction across their entire laptop line.  I personally have the 15” and love it.  While I suspected the 17” would be announced at MacWorld when I purchased this a few months ago, I couldn’t wait.

Random RED Revelations
Adam Wilt | 05/10

Stuff we learned during testing and Art’s spec spot shoot

The more we work with RED ONEs, the more we learn about what they do and how to work with them,  thus the following grab-bag of observations and experiences.








The existence of a new FCP is confirmed. The world rejoices.

Scott Simmons | 02/24

Add in Thunderbolt and Lion and it’s been a promising day for the Mac professional.

By now everyone who’s ever edited a frame of video and has a web connection knows that Apple recently held an small, secret, invitation-only meeting at their headquarters in Cupertino where they previewed the next version of Final Cut Pro. This was an extremely unusual move as Apple rarely ever demos any of their products before they ship. The only real word that has come across from this meeting was a

Apple Intros the New 17” MacBook Pro

Scott Gentry | 01/06

Unibody constructions comes to the 17”

This introduction is really no surprise.  Given that Apple has moved to this type of unibody construction across their entire laptop line.  I personally have the 15” and love it.  While I suspected the 17” would be announced at MacWorld when I purchased this a few months ago, I couldn’t wait.

Random RED Revelations

Adam Wilt | 05/10

Stuff we learned during testing and Art’s spec spot shoot

The more we work with RED ONEs, the more we learn about what they do and how to work with them,  thus the following grab-bag of observations and experiences.

Apple Introduces New MacBook and MacBook Pro Models

Scott Gentry | 02/26

Multi-Touch Trackpad Comes to MacBook Pro - But No New Form Factor!

CUPERTINO, California—February 26, 2008—Apple® today updated its popular MacBook® and MacBook Pro notebook lines with the latest Intel Core 2 Duo processors, larger hard drives and 2GB of memory standard in most models. In addition, MacBook Pro includes the latest NVIDIA graphics processors, now with up to 512MB of video memory, and Apple’s innovative Multi-Touch™ trackpad, first introduced in MacBook Air™. All Mac® notebooks…

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