Saturday, April 12, 2008

Tech Tidbits to Assist Your Business

At PVC, I’m the business guy.  While I’d like to consider myself a writer, anyone that has ever copy edited or even read my work knows otherwise.  As a Publishing exec. for the last gazillion years, that’s not necessarily a good thing.  Without great writers, and great copy editors, ultimately you get lack-luster prose like this.  However, I can supply some interesting business solutions based on history.

There’s an old saying, “on the internet, nobody knows you’re a dog”.  Translated, if you’re projecting an image of a large company via your website or marketing materials, then no one needs to know you’re a one man shop, or a small business.  Here are some great tools and some personal advice on how to move your production/post business forward.

GotVmail.com
For a small monthly fee, you can project a much larger image when your clients or prospective clients call your phone or 800 line.  For a base of $10 dollars a month, or roughly 2.5 Venti Lattes at Starbucks over 30 days, you can have a virtual PBX system.  You know, “welcome to Company “X”, if you know your party’s extension, please enter it now.  To dial by last name, please press 5”.  For only $10 you can sound like a large company.  We have an 888 number for vendors and potential advertisers.  We’re a small company, but we can sound like a big one when clients or potential clients call.

You can have extensions forwarded to your staff, or to mailboxes.  If you’re a company of one, forward the extensions to different mailboxes and you sound like a much larger entity.  If you’ve got employees or contractors, this allows them to get their calls wherever they are.  Forward to their main line, cell phone or all.  One cool option is that you can also create an extension that simply acts as a marketing piece.  “If you’d like to learn more about PVC, please press 707.  Then your pre-recorded informative piece plays.  Hint: Use you’re better half, or the GotVmail talent to record your messages.

GizmoProject.com
Combine GotVmail and GizmoProject and you have the makings of a decent phone system.  At PVC, we use a GizmoProject number as the main line.  Think of Gizmo just like Skype, voice over IP and that’s exactly what it is.  Plus more.  I’ve signed up for Skype, and prefer GizmoProject. 

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