Sorenson 360 video server service

Sorenson – known widely for its compression software, Squeeze, has recently launched a video publishing server service that integrates with Squeeze, but can also be used with nothing more than a web browser to encode files. The new service is called Sorenson 360.

Most magazines or blogs prefer to separate interviews from tutorials from reviews, but this article will be a unique hybrid offering a little of all three. To start, we’ll learn a little about the service from my interview with Sorenson Media’s VP of Product Development, David Dudas.

Trans-ylvania

The topic of transcription came up on several forums recently, so I thought I’d share the peanut gallery’s wisdom on the subject. If you don’t think you need transcriptions, think again. With the recent FCC rules, all TV programs need closed-captioning, and unless you’re doing scripted drama, you’ll need transcriptions for the closed-captioner. It’s also handy to have as an editor when you’re trying to “Frankenstein” a soundbite together and you’re looking for the sentence-ending word with an “S” at the end or something like that. Sometimes if I’m trying to end a speaker’s thought in mid-sentence, I do a search for the same ending word with a period after it. Splice them together and you’ve got an elegant ending to an otherwise choppy sounding sentence. If you’ve got a transcription to search, doing these kinds of tasks is much, much easier.

Speech Search Meets ScriptSync

Anybody remember that classic commercial for Reese’s Peanut Butter Cups? “Hey! You got peanut butter on my chocolate! No! You got chocolate in my peanut butter!” Then the two injured parties in the commercial realize that peanut butter and chocolate are really two great tastes that taste great together! They shouldn’t be kept apart. They should be celebrated in a joyful, delicious and nutritious union of flavors!

Well folks, today I’m getting Adobe in my Avid and Avid in my Adobe. Now most of you are probably thinking, “Duh. Everyone combines Photoshop and After Effects with Avid. That’s nothing new.” But I’m taking my Adobe cravings one step beyond the ordinary. I’m going for a Media Composer and Premiere Pro sandwich!

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