Steve Martin

Steve Martin is the president and founder of Ripple Training. Steve has over 16 years of experience as an editor, producer and trainer. He has taught workshops at NAB, Macworld, DV Expo, and the American Film Institute. He is also a post-production consultant for Disney, Fox Sports and Canon to name a few, and is a lead instructor for Apple's Certified Training (ACT) program.

Brian Gary

An award winning writer, producer and director, Brian Gary is founder and CEO of Flying Chaucer Films LLC of Los Angeles and Flying Chaucer Productions LLC in New Orleans. Under those shingles, Brian Gary has created a wide array of content for television, theatrical release and the Web. Accomplished editor rounds out his filmmaker's skill-set and he lectures nationwide as a certified Final Cut Pro instructor.

Mark Spencer

Mark Spencer is a bay area-based producer, editor, teacher and writer. He runs a website dedicated to Motion users (www.applemotion.net). Mark is also an Apple-certified instructor teaching regularly at BAVC, Stanford University and MacWorld. Mark is the author of the Apple Pro Training Series book Motion Graphics and Effects in Final Cut Studio, contributing author of the APTS Motion book, and author of the Motion Visual Quickstart Guide, all from Peachpit Press.

Andrew Balis

Anrew Balis is a cinematographer, editor, post production consultant and Apple certified instructor teaching classes in Final Cut Pro to industry professionals at Moviola Education. He is the author of Ripple Training's Color Correction in Final Cut Pro and Color Grading in Color DVD-ROM.
Friday, June 13, 2008

Great Motion Graphics

Mark Spencer | 06/13- 05:54 PM

Apple Does It Again - But Where Have I Seen This Before?

image

Apple’s new iTunes ad featuring Coldplay performing Viva la Vida is IMHO just outstanding. The work gets better and better.

You can see a hi-def version of the ad here.

They continue the general them of silhouettes of live actors on colorful backgrounds, but they reveal more features of the band, and the background is composed of richly saturated blues, cyans, purples and pink light shining through smoke, floating bokeh-like particles, and streaks that fly off the performers. The style and the way the background interacts with the band and the music is all just…yummy.

But you know, I just felt like I’d seen it before….after looking at my Leopard desktop, I realized why:

image

By the way, there are already a couple of online tutorials on how to imitate the look in Photoshop:

here

and here

(5) Comments • Most recent comments by: Mark Spencer, mariosm, Mark Spencer, jim g, jim g, • Permalink


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Great Motion Graphics
Mark Spencer

Apple Does It Again - But Where Have I Seen This Before?





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Great Motion Graphics

Mark Spencer | 06/13- 11:57 AM

Apple Does It Again - But Where Have I Seen This Before?

Apple’s new iTunes ad featuring Coldplay performing Viva la Vida is IMHO just outstanding. The work gets better and better.

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