(Page 1 of 1 pages for this article )

Friday, June 13, 2008

Great Motion Graphics

Mark Spencer | 06/13- 03:54 PM

Apple Does It Again - But Where Have I Seen This Before?

Apple’s new iTunes ad featuring Coldplay performing Viva la Vida is IMHO just outstanding. The work gets better and better.

You can see a hi-def version of the ad here.

They continue the general them of silhouettes of live actors on colorful backgrounds, but they reveal more features of the band, and the background is composed of richly saturated blues, cyans, purples and pink light shining through smoke, floating bokeh-like particles, and streaks that fly off the performers. The style and the way the background interacts with the band and the music is all just...yummy.

But you know, I just felt like I’d seen it before....after looking at my Leopard desktop, I realized why:

By the way, there are already a couple of online tutorials on how to imitate the look in Photoshop:

here

and here

(Page 1 of 1 pages for this article )

Mark , funny thing is Logan has been doing the last couple spots for Apple via Chiat/Day.
This one is amazing even thought this look has been the rage in print and mograph lately they make it stand out.
What would we do without stroked light rays????

Posted by jim g  on  06/14  at  06:48 PM

---

Ooops was meaning Steve when i said Mark see how i get the Ripple guys confused when they post now Mark will disown me.lol

Posted by jim g  on  06/14  at  06:50 PM

---

No, you were right the first time - I wrote this entry but it’s confusing with all the names at the top.

Posted by Mark Spencer  on  06/18  at  05:32 PM

---

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below: