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Welcome to Sony’s online resource for technical information, industry-related news, and updates on the latest products and technology. The Sony Tech Guy and other leading authorities will keep you informed with topicalarticles to help improve your workflow, day-to-day video production, and expand your video and audio knowledge. You’ll also be the first to learn about new product version upgrades and downloads. LATEST SONY PRODUCTSNEX-FS100U
Sony’s Super 35mm family now extends to the NXCAM line of camcorders with the NEX-FS100. Featuring a Exmor Super 35 CMOS™ sensor for high sensitivity and creative control of depth of field, it also offers an E mount interchangeable lens system with a short flange back distance which accommodates various lens adaptors so you can choose from a wide range of existing lens. The NEX-FS100U uses AVCHD recording and shoots with a maximum frame rate of 1920x1080/60p (28Mbps) and records to Memory Stick™ media, SD memory cards and for extended continuous recording or instant backup, you can use an HXR-FMU128 flash memory unit. It also provides HDMI 4:2:2 uncompressed signal output with embedded Time Code and embedded 2-3 pull-down markers. Find out more about this new addition to the Super 35mm family here. 
PMW-F3
Welcome the newest member to Sony’s CineAlta ™ camcorder line-up: the affordable PMW-F3 Super 35mm camcorder. It is a new tool for storytellers and breaks entry barriers to digital cinematography and opens up a new era of Super 35mm digital production. The new Exmor Super 35 CMOS ™ sensor is the heart of the F3 and offers razor sharp film like shallow depth of field creativity. It boasts a PL lens mount adaptor for a wide variety of lens choices and dual SxS card slots for full 1920x1080 full HD recording. The F3 also features built-in future expandability including a software option that enables RGB baseband signal output with S-LOG gamma for external recording for use in an HDCAM ™ SR® workflow. To see some of the exciting footage already captured with the F3, go to VideON. 
PMW-500
The PMW-500 is the first Sony 2/3” PowerHAD® FX CCD based shoulder mount memory camcorder which records high quality 50 mbps MPEG HD422 video as MXF files on SxS memory cards. These field proven CCD sensors, each with an effective pixel count of 1920 x 1080, give the camcorder an excellent sensitivity of F11 and a remarkable signal-to-noise ratio of 59dB. The PMW-500 is studio configurable, with timecode in/out, genlock in, HD/SD SDI, and also features a SD recording and playback option. 
OLED
Organic Light Emitting Diode, or OLED, is a technology that uses carbon-based organic material in a process that converts electric energy into light. This light is used to illuminate the screen and produce the most astounding results ever seen on a television. 
HXR-MC50U
The HXR-MC50U offers incredible imaging performance for such a compact camcorder, featuring up to 6 hours Full HD recording on a 64GB internal memory, and more on optional memory card. A high resolution Exmor R™ CMOS Sensor developed by Sony allows this camcorder to capture amazing, full HD video with superb contrast, rich colors and less picture noise. With the HXR-MC50U, you’ll see the difference in every shot - especially in those all important situations where lighting cannot be controlled. 
December 2011November 2011October 2011September 2011August 2011July 2011June 2011May 2011February 2011January 2011December 2010November 2010October 2010September 2010August 2010July 2010June 2010Complete Archives
NXCAM® Firmware UpgradesOrganize. Manage. Share. Archive.SRMemory. The maximum medium.Join Sony at Createasphere for an in-depth exploration of the Sony Super 35mm family of cameras!Sony is Hosting 1-hour Open House Seminars on 3 Hot Topics Directly from Sony Booth #302Less Jello, PleaseHold on a momentAcres of Diamonds |
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With Support from Sony
NXCAM® Firmware Upgrades
Sony announces new free firmware upgrades for the HXR-NX70U and NEX-FS100U/UK that are planned to be available for early 2012. To learn more, visit and bookmark sony.com/nxcam
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Quick Look: Three New E-Mount PrimesSony’s new 24mm, 50mm, and 30mm macro lenses for NEX cameras.
Sony has three E-Mount primes coming out right about now, and I had a chance to play with prototypes of them attached to an NEX-FS100 LSS camcorder. Here are my impressions, and a short test. more »
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Organize. Manage. Share. Archive.A practical and versatile solution for multi-format, multi-codec content management.
Introducing the ultimate multi-tasker. The Sony XDCAM Archive System is the affordable, scalable content management and archive system that allows quick, easy access to multi-format, multi-codec content—up to 85,000 hours of online proxy that link to the high resolution media on your shelf. more »SRMemory. The maximum medium.Next-generation cameras need a new generation of media.
How many hours are you willing to spend backing up your assets after a long day’s shoot? What kind of data protection do you need for an indie project, a TV episode or a $100 million feature? What data rates do you need to record uncompressed 1080p high definition? Or 16-bit linear RAW at 4K and beyond? These questions aren’t simply rhetorical. They’re the issues Sony grappled with in developing the next generation of high-end recording media: the SRMemory card. About the size of a smart phone, the new media card neatly accommodates today’s recording needs—and anticipates tomorrow’s. more »
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PsF’s missing workflow, Part 3: Sony’s AVCHD & NXCAM cameras
In part 1 of PsF’s missing workflow, we introduced the new terms benign PsF and malignant PsF (Progressive Segmented Frame), reviewed their vital importance and fragility in post-production, and clarified the PsF status of two Panasonic professional AVCHD cameras (branded as AVCCAM). In part 2, we clarified the PsF status of the Canon XA10 professional AVCHD camera. Now, in part 3, we’ll clarify the PsF status of Sony’s professional AVCHD cameras, some of which carry the NXCAM brand. more »
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Join Sony at Createasphere for an in-depth exploration of the Sony Super 35mm family of cameras!The Sony Super 35mm Intensive • Wednesday, November 2nd • Theater One • Burbank Marriott • 4:15 p.m to 6:15 p.m.
more » The CRT Replacement Is Here…Finally!Sony Trimaster OLED monitors really deliver.
With the death of CRTs, those of us who needed to critically evaluate video images in a standardized display universe were left with no adequate replacement. Most of us have been nursing along our aging CRT monitors and hoping something of equal or better quality would arrive before our trusted displays give up the ghost. Well, that product has finally arrived, and I predict that Sony is going to own the pro monitor market for delivering it. more »
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Sony is Hosting 1-hour Open House Seminars on 3 Hot Topics Directly from Sony Booth #302Taking Place at Createasphere’s Entertainment Techonology Expo September 20-21 at The New Yorker Hotel.
Seats are first-come, first-served to registered attendees of the Expo. Educational and informative – guaranteed. more »Less Jello, PleaseReducing CMOS Jello-cam.
With much respect to the fine people at Kraft Foods, purveyors of Jello® brand gelatin desert, there is another Jello that we’re not fond of: the Jello-cam of some CMOS cameras. An artifact typically visible in moving subjects with strong vertical lines, Jello-cam can make uprights appear slanted and table legs look wobbly. A powerful Sony technology addresses this image distortion. more »
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Hold on a momentShedding some darkness on sample-and-hold displays.
Ironic but true: CRT phosphors flash briefly and then go dark for most of the frame duration. Film projectors also go dark when the film gets pulled down to the next frame. Isn’t the whole point of these displays to produce light? After more than a century of flickering images, the present generation of monitors is built on sample-and-hold technology, such as LCD and OLED. Today’s monitors can show pictures that are absolutely unblinking. Is constant illumination display nirvana? Actually, no. The purpose of video displays is not simply to produce light. It’s to trick the human visual system into perceiving a sequence of still images as continuous motion. And that’s a good reason to embrace the darkness. more »
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Juan Martinez, Senior Product Manager, will present the features and benefits of the NEX-FS100U, Sony’s Super 35mm camera that opens a new world of high-quality production convenience and creativity. He will demonstrate how, thanks to the flexibility of the universal e-mount, this camera provides virtually unlimited choices in 35mm lenses including SLR, legacy 35mm and Cine, for a wide range of production applications.
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