http://provideocoalition.com/index.php en kristen.stamm@am.sony.com Copyright 2011 2011-12-23T19:19:50+00:00 http://provideocoalition.com/index.php/sony/story/nxcam_firmware_upgrades1/ http://provideocoalition.com/index.php/sony/story/nxcam_firmware_upgrades1/#When:19:19:50Z Sony announces new free firmware upgrades for the HXR-NX70U and NEX-FS100U/UK that are planned to be available for early 2012. To learn more, visit and bookmark sony.com/nxcam  GentryMedia Sister Sites, ProVideo Coalition, Hardware, Vendor Channels, Sony 2011-12-23T19:19:50+00:00 http://provideocoalition.com/index.php/sony/story/organize._manage._share._archive/ http://provideocoalition.com/index.php/sony/story/organize._manage._share._archive/#When:18:01:08Z Introducing the ultimate multi-tasker. The Sony XDCAM Archive System is the affordable, scalable content management and archive system that allows quick, easy access to multi-format, multi-codec content—up to 85,000 hours of online proxy that link to the high resolution media on your shelf. GentryMedia Sister Sites, ProVideo Coalition, Vendor Channels, Sony 2011-12-08T18:01:08+00:00 http://provideocoalition.com/index.php/sony/story/srmemory._the_maximum_medium/ http://provideocoalition.com/index.php/sony/story/srmemory._the_maximum_medium/#When:18:51:01Z One trillion bytes in your shirt pocket.  How many hours are you willing to spend backing up your assets after a long day’s shoot?  What kind of data protection do you need for an indie project, a TV episode or a $100 million feature?  What data rates do you need to record uncompressed 1080p high definition?  Or 16-bit linear RAW at 4K and beyond?  These questions aren’t simply rhetorical.  They’re the issues Sony grappled with in developing the next generation of high-end recording media: the SRMemory card.  About the size of a smart phone, the new media card neatly accommodates today’s recording needs—and anticipates tomorrow’s. Cameras, compression, GentryMedia Sister Sites, ProVideo Coalition, Hardware, Post Production, Production, Vendor Channels, Sony 2011-11-30T18:51:01+00:00 http://provideocoalition.com/index.php/sony/story/join_sony_at_createasphere_for_an_in-depth_exploration_of_the_sony_super_35/ http://provideocoalition.com/index.php/sony/story/join_sony_at_createasphere_for_an_in-depth_exploration_of_the_sony_super_35/#When:20:13:17Z Juan Martinez, Senior Product Manager, will present the features and benefits of the NEX-FS100U, Sony’s Super 35mm camera that opens a new world of high-quality production convenience and creativity. He will demonstrate how, thanks to the flexibility of the universal e-mount, this camera provides virtually unlimited choices in 35mm lenses including SLR, legacy 35mm and Cine, for a wide range of production applications. Vendor Channels, Sony 2011-10-28T20:13:17+00:00 http://provideocoalition.com/index.php/sony/story/sony_is_hosting_1-hour_open_house_seminars_on_3_hot_topics_directly_from_so/ http://provideocoalition.com/index.php/sony/story/sony_is_hosting_1-hour_open_house_seminars_on_3_hot_topics_directly_from_so/#When:22:11:53Z Seats are first-come, first-served to registered attendees of the Expo. Educational and informative – guaranteed. PR News, Vendor Channels, Sony 2011-09-08T22:11:53+00:00 http://provideocoalition.com/index.php/sony/story/less_jello_please/ http://provideocoalition.com/index.php/sony/story/less_jello_please/#When:21:41:04Z Stop that train!  Right-to-left subject motion causes the train’s verticals to tilt, while the foreground fence is unaffected. With much respect to the fine people at Kraft Foods, purveyors of Jello® brand gelatin desert, there is another Jello that we’re not fond of: the Jello-cam of some CMOS cameras.  An artifact typically visible in moving subjects with strong vertical lines, Jello-cam can make uprights appear slanted and table legs look wobbly.  A powerful Sony technology addresses this image distortion. Cameras, GentryMedia Sister Sites, ProVideo Coalition, Hardware, Production, Vendor Channels, Sony 2011-08-19T21:41:04+00:00 http://provideocoalition.com/index.php/sony/story/hold_on_a_moment/ http://provideocoalition.com/index.php/sony/story/hold_on_a_moment/#When:11:00:24Z This is a beautiful picture. Ironic but true: CRT phosphors flash briefly and then go dark for most of the frame duration.  Film projectors also go dark when the film gets pulled down to the next frame.  Isn’t the whole point of these displays to produce light?  After more than a century of flickering images, the present generation of monitors is built on sample-and-hold technology, such as LCD and OLED.  Today’s monitors can show pictures that are absolutely unblinking.  Is constant illumination display nirvana?  Actually, no.  The purpose of video displays is not simply to produce light.  It’s to trick the human visual system into perceiving a sequence of still images as continuous motion.  And that’s a good reason to embrace the darkness. Editing, GentryMedia Sister Sites, ProVideo Coalition, Hardware, Post Production, Production, Vendor Channels, Sony 2011-07-27T11:00:24+00:00 http://provideocoalition.com/index.php/sony/story/acres_of_diamonds/ http://provideocoalition.com/index.php/sony/story/acres_of_diamonds/#When:12:00:04Z The diamond pixel pattern of Sony’s ClearVid CMOS sensor is featured on small-chip camcorders including the HXR-NX5U and HVR-Z5U.  Physics can be a harsh taskmaster.  It constantly forces image sensor designers to walk the line between high resolution (which requires smaller photosites for a given imager size) and high sensitivity, signal-to-noise ratio and exposure latitude (which all favor larger photosites).  In small-format sensors, the challenges are especially severe.  While Sony engineers must respect the laws of physics, creative designs can give us a little wiggle room.  Sony’s ClearVid design rotates the conventional pixel array by 45 degrees and employs diamond-shaped photosites to address the specific challenges of small-format sensors. Cameras, GentryMedia Sister Sites, ProVideo Coalition, Hardware, Production, Vendor Channels, Sony 2011-07-21T12:00:04+00:00 http://provideocoalition.com/index.php/sony/story/up_with_downloads/ http://provideocoalition.com/index.php/sony/story/up_with_downloads/#When:01:42:20Z We’re campaigning.  This is our button.  You might not know this, but one of our motivations in launching the Sony Livewire vendor blog was to have a place on Pro Video Coalition where readers could have easy access to Sony downloads.  On the right side of the Livewire home page there lives a series of DOWNLOAD buttons, ready to serve up goodies for XDCAM, XDCAM EX, AVCHD and HDV products.  If web traffic is any indication, it seems to be working.  The download pages are among Sony’s most popular.  For example, about once every two minutes someone makes a download from the relevant XDCAM optical web pages.  And now we’re making that process even nicer. Cameras, compression, Editing, GentryMedia Sister Sites, ProVideo Coalition, Hardware, Production, Software, Vendor Channels, Sony 2011-07-21T01:42:20+00:00 http://provideocoalition.com/index.php/sony/story/open_for_optics/ http://provideocoalition.com/index.php/sony/story/open_for_optics/#When:20:35:52Z The NEX-FS100U accepts tons of lenses.  For example, these Sony A Mount lenses work via the LA-EA1 adaptor. It’s Cinematography 101: the right lens does more than establish the frame.  It can help communicate emotion and tell us something about space, character and story.  The ability to choose lenses is no small thing.  Which brings us to the NEX-FS100U Super 35mm digital motion picture camera.  Thanks to Sony’s E Mount system, the FS100U helps tell your story through a robust selection of lenses. Cameras, GentryMedia Sister Sites, ProVideo Coalition, Hardware, NAB 2011, Production, Vendor Channels, Sony 2011-07-13T20:35:52+00:00