How they made the Old Spice Super Bowl commercial

If you watched the Super Bowl just a couple of weeks ago then you probably say the Old Spice The Man Your Man Could Smell Like spot. If you didn’t see it it’s embeded above. IMHO it was one of the most clever ads of the night. It looked practical like it was done in camera with the exception of a couple of elements that had to have been cgi. The creators of the spot were recently interviewed by Leo Laporte on TWIT where they discussed the creation of the stop. It’s very clever how they pulled it off.

The video is after the jump. It’s just under 20 minutes long.

Final Cut Pro’s achilles heel or how I hate the reconnection dance

When you talk about media management in Final Cut Pro it’s often not a big issue to many as you digitize a few tapes or import some P2 media, add graphics, music and you’re done. FCP’s bad media management never rears its ugly head. But when you start working with many different clips across a lot of hard drives then the frustration can grow. And let’s not even talk about multiple editors working on the same job in different locations. Say you are cutting for a director that has an exact copy of your media on his computer and all he wants to do is open the project file, watch the edit, make notes and then send it back… you must both go through the reconnection dance each time you open the modified project. It’s a pain and a waste of time.

First impressions of the Euphonix MC Color

The delivery guy walked in the door just over a week ago with a box containing a sparking, new, fresh off the assembly line MC Color control surface from Euphonix. For those who aren’t familiar with this unit, it’s a brand new entry into the affordable (relatively speaking at $1,499) trackball based hardware support for Apple Color. The Euphonix unit has the Tangent Wave square in its sights with a similar price point and similar functionality. In fact it’s hard to talk about one without comparing it to the other, which is inevitable. This first impressions article is a short summary of early reactions to the MC Color and less, at this point, about a direct comparison to the Wave. It will take a lot more time to dig deep into the features and get really comfortable with the MC Color, but like I did with the Tangent Wave, I wanted to write down a few first impressions. I’ll be doing a full review after I’ve used it for a few more weeks.

Avid to Apple Color - The Video

Late last year I posted a link and a step by step workflow to moving your RED edit from Avid Media Composer to Apple Color. You would think these applications, from two mortal enemies, wouldn’t really work well together. But apparently with this workflow they can. While the step-by-step form reduser.net was nice,this video from Avid Screencast (#15 Red Workflow iV - Conform from Avid to Apple’s Color) shows the process in a nice, concise 6 minute tutorial. See the embedded video after the jump.

Fun stuff for your edit suite

If you have your own edit suite then you might already have the aeron chair or a Wacom graphics tablet or a fancy eCinemas display. But what you might not have are some of these little kick-knacks that make the edit suite home. I’m sure there are others. Place some links in the comments below if you have your own favorites.

Highlander: Uncut - Getting footage to edit before the Internet

I posted this piece back in June 2008 after I had cleaned out a closet and found my old Highlander: Uncut editing package. It was cutting edge at the time but unfortunately this package is no longer for sale.

Long before there was the opencut.org project, cheap digital camcorders and even Final Cut Pro there was always the question of where could you get footage for digital non-linear editing. An even bigger question was where could you get REAL footage to practice and hone your story telling and NLE skills. There was always the outdoor forest footage that I vaguely remember Avid providing or there was Highlander: Uncut

Ideas for the Apple iPad in post-production

With Apple’s announcement of the iPad there’s been tons of articles, tweets and blog posts about this upcoming piece of hardware. There’s also been tons of ink spilled about just how this little device could be useful in the filmmaking process as well, some right here on this site. I had decided not to write anything at all about the iPad since pretty much everything had already been said. But I got to thinking how this device might integrate more with the post-production side of the filmmaking process while on a flight the other day ... so I made some notes.

Now you can SEE in HD

I remember seeing this on late night tv, in a 30 minute infomercial. I thought ... that would make a great blog post for those who haven’t seen it! There’s nothing the late night tv marketers won’t do to sell a product.

Hit the jump to check it out.

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