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Wednesday, June 30, 2010

Filed under: Web Video

Another amazing, probably mostly practical Old Spice commercial

Scott Simmons | 06/30

Great advertising will get you to actually watch the ads, over and over

   

It was just after the Super Bowl that I posted a piece about the amazing Old Spice commercial that was all the rage of this year’s Super Bowl ads. The discussion about how it was made was equally fascinating. Today a new one was release and while there’s no making of just yet that I could find this one is fun to watch. It wasn’t all a practical shoot as there has to be some wire removal. Watch frame by frame on the sky splitting apart as it’s fun to see the set just starting to move. It’s creative advertising like this that will get people to watch advertising. The other two ads in this series are embed after the jump.

The second:


 
 

And the first one:


 
 

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                    Clip to Evernote

 

How technology is influencing storytelling and filmmaking

Michelle Gallina | 01/27

Watch the discussion unfold from award-winning panelists

Academy-award winning VFX Supervisor Rob Legato (Hugo, Titanic), and filmmakers/directors Vincent Laforet (Revelry, Mobius), and Jacob Rosenberg (Act of Valor, Waiting for Lightning) discuss the changing world of filmmaking. Moderated by Sharlto Copley (District 9), panelists dive into a discussion on the digital advances in filmmaking technology and innovative techniques to create engaging, thought-provoking work on any budget.

The new Fotoshop by Adobé can change the way you look!

Scott Simmons | 01/10

A great little video that is certainly worth sharing

image

This is a great video that really nails it in terms of body image just how fake most everything you see in print…

Why Do You Make That Edit… Not How!

Terence Curren | 12/10

Instead of focusing on the technical aspects, this popular Editors’ Lounge panel focused on the creative side of editing and why we make specific editing choices.

image

The Editors’ Lounge, sponsored by Alpha Dogs post in Burbank…


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In addition to the previous link you gave on TWIT, here’s a link to G4TV’s interview with the actor that reveals a few production details as they step through the spot:

http://g4tv.com/attackoftheshow/moviesandtv/71300/Isaiah-Mustafa-Reveals-Secrets-Behind-Old-Spice-Commercial.html

Posted by Chris Meyer  on  07/02  at  04:35 PM


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How technology is influencing storytelling and filmmaking

Michelle Gallina | 01/27

Watch the discussion unfold from award-winning panelists

Academy-award winning VFX Supervisor Rob Legato (Hugo, Titanic), and filmmakers/directors Vincent Laforet (Revelry, Mobius), and Jacob Rosenberg (Act of Valor, Waiting for Lightning) discuss the changing world of filmmaking. Moderated by Sharlto Copley (District 9), panelists dive into a discussion on the digital advances in filmmaking technology and innovative techniques to create engaging, thought-provoking work on any budget.

The new Fotoshop by Adobé can change the way you look!

Scott Simmons | 01/10

A great little video that is certainly worth sharing

image

This is a great video that really nails it in terms of body image just how fake most everything you see in print…

Why Do You Make That Edit… Not How!

Terence Curren | 12/10

Instead of focusing on the technical aspects, this popular Editors’ Lounge panel focused on the creative side of editing and why we make specific editing choices.

image

The Editors’ Lounge, sponsored by Alpha Dogs post in Burbank…

The Templatorization of “Creativity”

Terence Curren | 09/28

Is there any room left for new ideas, or are we doomed to work on repeats of previous projects forever?

image

The trend toward basing creative endeavors on templates has been with us for many years, culminating in Hollywood’s use of its history as templates for its current production.

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