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Thursday, February 25, 2010

Filed under: Visual EffectsWeb Video

How they made the Old Spice Super Bowl commercial

Scott Simmons | 02/25

A nice lesson about a great spot

   

If you watched the Super Bowl just a couple of weeks ago then you probably say the Old Spice The Man Your Man Could Smell Like spot. If you didn’t see it it’s embeded above. IMHO it was one of the most clever ads of the night. It looked practical like it was done in camera with the exception of a couple of elements that had to have been cgi. The creators of the spot were recently interviewed by Leo Laporte on TWIT where they discussed the creation of the stop. It’s very clever how they pulled it off.

The video is after the jump. It’s just under 20 minutes long.

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                    Clip to Evernote

 

Hasselblad Launches State-of-the-art Online Video Platform

PVC News Staff | 02/03

Hasselblad tv is an exclusive new multi-language online video platform that will ‘target and engage’ the company’s global audience of professional and aspirational photographers.

image

After two years of planning HTV will launch on February 2 offering viewers a range of channel options, including education and training videos, product information, global…

3D Layers Overview with Photoshop CS4-CS5.5

Jeff Foster | 01/27

Part Three: Video Editing & Animation with Photoshop CS4/CS5 Extended Series

Not only can you manipulate video layers in 3D space in Photoshop CS4 and later, but you can create 3D objects from primitives and import 3D models. In this FREE 12-minute tutorial from my Video Training DVD Photoshop CS4/CS5…

Basic Lighting Setups for Green Screen

Jeff Foster | 01/23

from the “Green Screen Workshop: The Setup” series

There’s more to lighting your green screen than just sticking some green fabric up on a wall behind your talent and hoping for the best! Planning ahead and choosing the right setup for the shot you’re hoping to get is a key factor in determining what kind of lighting…


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Hasselblad Launches State-of-the-art Online Video Platform

PVC News Staff | 02/03

Hasselblad tv is an exclusive new multi-language online video platform that will ‘target and engage’ the company’s global audience of professional and aspirational photographers.

image

After two years of planning HTV will launch on February 2 offering viewers a range of channel options, including education and training videos, product information, global…

3D Layers Overview with Photoshop CS4-CS5.5

Jeff Foster | 01/27

Part Three: Video Editing & Animation with Photoshop CS4/CS5 Extended Series

Not only can you manipulate video layers in 3D space in Photoshop CS4 and later, but you can create 3D objects from primitives and import 3D models. In this FREE 12-minute tutorial from my Video Training DVD Photoshop CS4/CS5…

Basic Lighting Setups for Green Screen

Jeff Foster | 01/23

from the “Green Screen Workshop: The Setup” series

There’s more to lighting your green screen than just sticking some green fabric up on a wall behind your talent and hoping for the best! Planning ahead and choosing the right setup for the shot you’re hoping to get is a key factor in determining what kind of lighting…

Review: Panasonic AG-AC160 and AG-HPX250 1/3” 3-MOS camcorders

Adam Wilt | 01/22

Panasonic delivers full-res, full-function, feature-rich 3-chippers.

While all the attention is focused on large-single-sensor cine-style camcorders, Panasonic has come out with a line of high-quality 1/3” 3-MOS handhelds that leave little to be desired. The HPX250 is a handheld version of the shoulder-mount…

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