ProVideo Coalition.com: Surviving Post by Terence Curren

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Terence Curren Terence Curren is an editor, colorist and owner of Alpha Dogs, Inc. a post production house in Burbank, CA. Prior to starting Alpha Dogs in 2002, Terence helped build Matchframe Video over a 16 year stint there. He has taught at Pasadena Community College, and in the same vein of spreading the word started an Editor's user group called Editor's Lounge that meets in Burbank. Coming from a unique position of being both an operator and an owner, Terence hopes to bring more balanced information than what the manufacturers present into our post world. September 2008 July 2008 June 2008 May 2008 April 2008 Complete Archives Category Archives “First Cuts”… Are We Ready For Another Paradigm Shift? To Join or not to Join? That is the Union Question. An NLE Call to Arms! Tapeless Workflows, a Jump to the Past? NLEs Are Still Too Expensive? Is It Worth That Much?!?!? Is Avid Toast in the NLE Market? Best NAB find Gonna Miss You Frank!	Monday, April 28, 2008 Is Avid Toast in the NLE Market? From the industry leader to a desperate company in a few short years, now what? After returning from NAB last year (2007) I gave Avid 3 years as a significant player in the NLE market. The combination of the major inroads FCP had made, including the announcement of Final Cut Server and the ineptitude shown by the Avid marketing department, converged to create the impression of a grave future. This year’s NAB would mark the shift from 3 to 2 years left in my countdown. So I have been asked by many whether my opinion has changed. Before I answer, let’s take a trip down memory lane to last year. more » (6) Comments • Most recent comments by: Terence Curren, Mercedes, Mercedes, Patrick Inhofer, Terence Curren, Scott Simmons, • Permalink Page 1 of 1 pages	3D Audio Budgeting Business Cameras Distribution Editing Hardware Interactive Lighting Motion Graphics NAB '08 Post Production Production Pre-Production Production Training Visual Effects Is Avid Toast in the NLE Market? Terence Curren \| 04/28- 08:11 PM *From the industry leader to a desperate company in a few short years, now what?* After returning from NAB last year (2007) I gave Avid 3 years as a significant… Advertisements

Terence Curren

Monday, April 28, 2008

From the industry leader to a desperate company in a few short years, now what?