Wednesday, October 15, 2008

“Conversation”: Anatomy of Another HD Spot

Art Adams | 10/15- 04:10 PM

Here’s how I shot a spot that’s currently running all over California

This kind of spot is a natural for film--but we shot it on HD. And unless you’re looking very, very closely, you’ll never be able to tell.

Sunday, September 28, 2008

The Thorons: Anatomy of an HD Spot

Art Adams | 09/28- 05:12 PM

If you live in California you’ve probably seen this already. Here’s how we did it.

I shot this spot a few weeks ago and it hit the air in a big way on Sept. 22.

Monday, September 22, 2008

Photoshop CS4 – User Interface Changes

Richard Harrington | 09/22- 07:32 PM

New UI is Accelerated with Open GL

Learn about important changes to the Photoshop CS4 user interface. - Refined workspaces – Freely rotatable canvas – Greater zoom levels - Enhanced controls with panels - Tabbed documents

Want the videos in HD?  Then check out our iTunes version.

Friday, August 29, 2008

Hilarious. Also true.

Jay Rose | 08/29- 09:19 AM

How to interpret ‘crew wanted’ ads

Craigslist is a marvelous institution. There are editions for some 500 different cities, but you can still consider yourself lucky if you live near one. Among (lots of) other things, Craigslist has ads for temporary or permanent film/tv jobs. Some of those listings have more to do with a newbie director’s fantasies than anything real - no budget, no plans, no technique - but you learn to ignore them.

Friday, August 22, 2008

Adobe MAX, motion 08 Awards Shows

Chris Meyer | 08/22- 09:12 AM

Opportunities to show off your work.

There are a few awards show coming up that we wanted to let you know about:

Adobe 2008 MAX Awards

The Adobe MAX Awards recognizes the best uses of Adobe software for creating engaging experiences. Normally, the MAX show is the domain of web content creators, but lately it’s been expanding out to include more video and motion graphics. In keeping with that, this is the first year that there is a category for digital video projects The top three finalists will be invited to show their projects at MAX 2008 in San Francisco Nov 16-19. The winner receives free MAX registration. Award submissions are due September 5. Click here for more information.

motionfest and motionawards
Call for Entries

These two awards show are connected with the motion 08 conference (which we both will be speaking at). The first is for animation (including Flash, stop motion, 3D, etc. flavors); the second is more for motion graphics artists:

motionfest is a juried competition honoring the best in animation worldwide. Specifically, motionfest recognizes the best animations created for the purpose of entertainment: animated shorts and full-length features. Finalists will be notified by September 12, 2008. Winners of motionfest08 will be announced as part of our opening day animation events, Sunday, October 12, 2008. The deadline to enter is September 8, 2008. Click here for more information.

The motionawards celebrate creative excellence in motion graphics, animation, and vfx, honoring the most current, breakthrough work. All worked entered must be the result of paid creative services and media placement, with the exceptions of public service work, projects for the arts, self-promotion, and student. Finalists will be notified by September 12, 2008. Winners of the 2008 motionawards will be announced Monday, October 13, 2008 at the motionawards party - part of motion08. The deadline to enter is September 8, 2008. Click here for more information.

Save on registration. save $300 on early-bird registration and an additional $200 by using promo code 08stashMO - courtesy of stash. To register, click here.

Saturday, August 16, 2008

What Wired Didn’t Understand about Depth of Field

Art Adams | 08/16- 04:33 PM

It’s not about analog vs. digital, it’s frame size vs. focal length

In the Sept. ‘08 issue of Wired Magazine, in an article about the RED camera called “A Star is Born,” the author states that the difference in depth of field between film cameras and HD cameras is due to “analog versus digital,” with no other explanation. I’ve written this for him and for anyone who wonders why 35mm film and large sensor HD cameras have so little depth of field.

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