Mobile Video: Distribution to the Fourth Screen

There is a lot of buzz these days about video distribution to cell phones. The idea of uploading an independent film, TV series pilot or even your demo reel to a place where anyone with an iPhone can see it sounds like “the next big thing.” Unfortunately, the ease of distributing to mobile devices is not nearly as easy as uploading a video to YouTube - at least not yet.

Over the next few articles, we’ll look at some of the complexities and strategies for delivering video to mobile devices. We’ll also look at how some trends will have an impact on production and distribution of video content. To begin with, let’s look at one straightforward question - why mobile and how are we going to view video on mobile devices?

Bringing Video to the Masses Part 2

Live from the Voices That Matter conference, author Richard Harrington reveals what’s next beyond YouTube and why offering consumers the ability to download your content is imperative. He also talks about Facebook’s platform, video user statistics, demographics, what constitutes an optimal distribution plan for publishers, and why “video is the new photography.”

You can view part 1 – here!

Having issues with Facebook video?

Note: video tested and known to work in Firefox and Safari; may have issues with IE7.

You can view an alternate version here.

Bringing Video to the Masses - Part 1 of an Interview

Live from the Voices That Matter conference, San Francisco, author Richard Harrington discusses the factors that have caused online video consumption to grow exponentially over the past few years.

You can also view part 2– here!

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