AppleTV, WDTV, or Blu-ray: Which one is best to distribute your HD project?

Even if your HD project isn’t destined to be broadcast over the air, you’ll still want to have your client be able to play it on an HDTV set, not just on a computer. The good news is that you have several options to make that happen, including Blu-ray, AppleTV, and the brand-new WDTV device from Western Digital. During this transitional period, it is often the producer who influences the client as to which HD player to acquire. Many producers even incorporate the cost of one of these HD players in the project price and then give the device to the client “as a gift” with the first HD project, if the client doesn’t already own any HD player. It’s great to have options, but you must understand them fully (both their strengths and weaknesses) in order to pick one, two of them, or all of them, depending upon the exact format of HD you have produced, the hardware you own (or are willing to buy), the type of client, and the type of delivery. This article will help you learn the details that will help you make the appropriate decision.

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